Does Influencer Marketing Really Work?

[00:27] Today’s Topic: Does Influencer Marketing Really Work?

[00:35] Neil has used tons of influencer marketing.

[01:02] Chinese influencers are killing the game and making a lot of money.

[01:20] There isn’t a lot of good monetization through Instagram.

[01:33] The US is behind China in influencer marketing.

[01:52] It worked well at first, but now more people are doing and are charging a lot more.

[02:40] The amount being spent on campaigns ends up being less than you spend, which is not a good use of marketing funds.

[03:06] Try to find micro-influencers to get a better ROI.

[04:10] Eric reads an article about the Chinese influencer market.

[05:22] The US is better at B2B marketing.

[05:45] Go to Influence.co to find niche influencers.

[05:53] That’s it for today!

[05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Does Influencer Marketing Really Work? | Ep. #935