How Paid Advertising is Actually Dying

[00:27] Today’s Topic: How Paid Advertising is Actually Dying

[00:40] The revenue isn’t dying, but the costs are getting so expensive, it’s hard for businesses to get a good ROI.

[01:10] So much VC money is getting wasted on ad spending.

[02:05] You need to think about upsells and downsells.

[02:40] Think of all the possible outlets you can use to push your upsells and downsells.

[03:30] The biggest companies in China are not ad platforms, which is different here in the US.

[03:50] In the US, the podcasting market is worth $314 Million, whereas in China it’s $3 Billion.

[04:15] China is better at monetizing, but we’re getting there.

[04:16] That’s all for today!

[04:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

How Paid Advertising is Actually Dying | Ep. #957