How to Target Effectively on LinkedIn

[00:27] Today’s Topic: How to Target Effectively on LinkedIn

[00:38] On LinkedIn, you can target job titles, specialties, or seniority.

[00:56] Targeting job titles is the easiest option.

[01:16] Although everyone has odd titles nowadays.

[01:30] The specialties option allows you to search for job function.

[01:42] Seniority helps you narrow down the level of employee you are seeking.

[02:10] It’s all about the content you produce.

[02:24] Post content that’s related to your business.

[03:02] When your post is more specific, you will get engagements from real leads.

[03:30] LinkedIn groups are an option.

[03:45] Retargeting is another option.

[04:00] It’s about layering the options, so you can laser-target.

[04:15] That’s all for today!

[04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

How to Target Effectively on LinkedIn | Ep. #962