Marketing School - Digital Marketing and Online Marketing Tips

In episode #972, we discuss the future of podcasting. Tune in to hear where we think podcasting is going next. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Where Podcasting is Going Next [00:35] Luminary is a company that is trying to be the Netflix of podcasting. [00:55] Their at the stage where they are producing their own shows and they charge a subscription fee. [01:15] Podcasting is becoming a maturing field. [01:45] Neil thinks podcasting is heading towards full integration into daily life. [02:30] He thinks it will integrate with Alexa and other smart home devices. [03:15] Mary Meeker does an internet trend report every year. [03:45] There is a gap in monetization for podcasts. [04:15] Anchor allows you to make podcasts and monetize. [05:02] AI isn’t where it needs to be yet, but it will soon be advanced enough to know when you want to listen to certain things. [05:15] That’s it for today! [05:20] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #971, we discuss if luck is even a thing. Tune in to hear if success is just a matter of good luck. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Luck Even a Thing in Business? [00:35] Neil met Guy Kawasaki and he said he would invest in luck over anything else. [01:10] Jim Collins wrote a post about the “Return on Luck”. [01:35] Being white and upper class was a benefit to the founder of Microsoft. [02:00] However, there are many people who grew up that way, so why are there so few people like Bill Gates? [02:20] Luck is great, but you have to work hard to capitalize on it. [02:45] Eric grew up in a middle-class family, but has had a good deal of success. [03:05] There is something to be said for hard work and execution, because you can’t pick luck. [03:30] Eric found his partner at Clickflow through a stroke of luck (by chance). [04:20] Don’t worry about luck, it will just happen. [04:28] That’s it’s for today! [04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #970, we discuss a few ways to get in touch with leads. Tune in to hear the crafty ways we try to reach leads. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Couple Slick Ways to Get Ahold of Your Leads [00:35] Try text messages. [00:40] Sending one with the person’s name and a question mark may be enough to get their attention. [00:45] It’s one way to start a conversation. [00:55] Facebook Messenger is another useful tool. [01:05] Mobile Monkey or ManyChat are ways to broadcast through Messenger. [01:20] Schedule a call right when you get their attention. [01:34] You can always follow up with text-based reminders. [01:48] ScheduleOnce and HubSpot will help you get this done. [02:15] Text message open rates are somewhere near 99%. [02:40] If you call a lead within the first five minutes, your chance of closing the sale will increase. [03:03] Throw a live event and invite your leads. [03:15] The in-person touch-point has proven successful. [03:41] That’s it for today! [03:44] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #969, we discuss 7 creative ways to monetize your podcast. Tune in to hear how you can actually make money from a podcast. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Creative Ways to Monetize Your Podcast [00:32] 1: Use advertising. [00:45] Some podcasts have ads before, during, and after the show. This is a great way to monetize. [01:10] Podcast attention is highly rated right now. [01:20] 2: Throw your own live event. [01:30] Charge admission. [01:58] People who listen to podcasts are often in a high income bracket. [02:11] MeUndies spends a third of their marketing budget on Podcasting. [02:30] 3: Subscriptions. [02:40] Asian Podcasters monetize through subscriptions. [03:16] 4: Sell info-products. [03:57] 5: Sponsorships and VIP experiences. [04:16] Our live event is sponsored and we are also offered premiere experiences at a cost, which is how we avoided charging people for the event itself. [04:27] 6: Affiliate commission. [04:45] Promote someone else’s product using a unique URL and get a kickback from the company you are promoting. [05:04] 7: Promote physical products. [05:15] One Podcaster promotes the Freedom Journal. [05:30] That’s a great income stream. [05:40] That’s it for today! [05:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #968, we discuss which Slack community that is the best resource for marketers. Tune in to hear which community we both agree is the best. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Slack Communities for Marketers [00:33] Traffic Think Tank is a community run by Matthew Barbie, Nick Eubanks, and a third person. [00:56] It’s one of the most engaging Slack groups out there. [01:30] Neil signed up for the Authority Hacker course, because he liked their Facebook ad. [01:55] Traffic Think Tank is one of the favorite communities of Neil’s team. [02:15] Eric thinks he got value out of watching their videos. [02:41] TTT is always adding more content and the community around them provides value, as well. [03:10] That’s it for today! [03:16] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #967, we count out 7 creative ways to add to your email list without being spammy. Tune in to hear our tactics for collecting email addresses. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Creative Ways to Collect Email Addresses Without Being Spammy [00:33] 1: Spin the Wheel. [00:45] As long as you offer something of value, people will be excited about it. [00:48] 2: Add little yellow boxes and get them to opt-in to offers. [01:03] 3: Block off content. [01:15] Make a portion of the content accessible only if someone enters an email address. This could also just be bonus content. [01:44] 4: Create cloaked links and drive people back to an offer. Try Pretty Links. [02:22] 5: Create quizzes. [02:34] Collect enough info for a full lead. [02:41] 6: Use Outgrow to put calculators on your site. [02:54] 7: Use MobileMonkey to opt-in to your Facebook Messenger list and your email list. [03:13] That’s it for today! [03:15] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Market When You’re a Nobody [00:40] Eric and Neil are technically “nobodies”. [01:06] Look to see who is getting traction. [01:20] BuzzSumo will help you figure out what’s hot in your field. [01:35] You can also cross-link with popular people and sites. [02:30] When Eric first started in marketing, he began emailing Neil trying to connect/cross-link with his site. [03:30] Most people do not know us! [03:42] The more people who don’t know you, the more people you can convert. [04:00] Consider all the outlets you can use (podcasts, videos, etc.). [04:30] Neil’s audio engineer badgered Larry King, until he gave him an interview and it turned into a begrudging mentorship. [04:44] That’s it for today! [04:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #965, we discuss what you should do when you get complaints about your product or service. Tune in to hear how you should handle negative feedback. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Should do When People Complain About Your Product or Service [00:38] It’s a good thing when people complain, because you get more value from this kind of feedback. [00:59] Look for recurring feedback, because then you know it’s an actual issue and not just a one-off. [02:05] Sometimes, people will complain, but it won’t make sense to address it. [02:30] Solve the problems that a majority of the complaints are about. [02:54] Eric likes to send NPS surveys. [03:00] His team uses AskNicely. [03:28] Neil likes Qualaroo. [03:45] SurveyMonkey has built-in feedback tools. [04:00] Complaints will humble you and make you better. [04:15] Speed is the key to responding to issues. [04:30] Show people that you are proactive and respond swiftly, so they hold a higher opinion of you. [04:37] That’s it for today! [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #964, we discuss when you should hire a sales rep. Tune in to hear if you need a sales rep and when it’s worth it to hire one. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When Does it Make Sense to Have Sales Reps? [00:41] You shouldn’t hire a rep without testing out sales yourself. [00:55] You need to have an understanding of the objections you will run into. [01:11] Try doing it yourself for 30-60 days. [01:30] Once you have a process, hire a rep. [01:48] Start-ups fail because of premature scaling. [02:45] If you hire prematurely, you will only end up having to fire people and losing money. [03:01] When you hire people, it may not even work out. [03:15] Have the rep do a paid trial to see what their skills are. [03:40] The CEO of Saastr, Jason Lemkin, has a blog post that breaks down the steps to hiring a sales rep. [04:20] Sales reps don’t solve everything. [04:21] That’s it for today! [04:45] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #963, we count out the 7 questions you need to ask a potential marketing hire. See which questions we think will guarantee that your next hire is a slam dunk. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk [00:36] 1: How do you get better at marketing? [00:41] What are you reading to enhance your skills and understanding of the field? [00:52] Marketing is ever-evolving, so you have to read blogs to stay up-to-date. [01:20] 2: What would you change? [01:30] If they can’t tell you how they would improve your business, how will they be as a hire? [02:07] 3: Have them do a paid trial. [02:55] 4: What do you do when an experiment fails? [03:06] A great way to understand their thought process. [03:30] 5: If you had $10 Million, in what would you invest? [03:50] A great way to gain insight into the potential hire. [04:05] Also a way to gauge how humble or arrogant they are. [04:11] 6: What do you think our competitors are doing that we are not, but should be? [04:56] 7: What is your most impressive marketing accomplishment? [05:00] This will give insight into how they think and what their skills are. [05:37] That’s all for today! [06:06] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.