How to Market When You’re a Nobody

[00:27] Today’s Topic: How to Market When You’re a Nobody

[00:40] Eric and Neil are technically “nobodies”.

[01:06] Look to see who is getting traction.

[01:20] BuzzSumo will help you figure out what’s hot in your field.

[01:35] You can also cross-link with popular people and sites.

[02:30] When Eric first started in marketing, he began emailing Neil trying to connect/cross-link with his site.

[03:30] Most people do not know us!

[03:42] The more people who don’t know you, the more people you can convert.

[04:00] Consider all the outlets you can use (podcasts, videos, etc.).

[04:30] Neil’s audio engineer badgered Larry King, until he gave him an interview and it turned into a begrudging mentorship.

[04:44] That’s it for today!

[04:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

How to Market When You’re a Nobody | Ep. #966