Marketing School - Digital Marketing and Online Marketing Tips

In episode #982, we discuss how you can combat your declining social media traffic. Tune in to hear what you can do to fight the decline. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Combat Your Declining Social Media Traffic [00:50] Even traffic on Neil’s LinkedIn video posts has declined. [01:15] Now, Neil is seeing his reach decline to less than 20,000. [01:40] Instagram Live is new, so they are boosting those posts. [02:05] Eric thinks you should try the omni-channel approach to avoid the decline. [02:25] Neil agrees that you need to leverage the newest channels to boost your reach. [02:45] You need to scrub those who don’t engage from your email lists. [03:10] Spend money on paid ads in order to target the right people. [04:20] Social media is a numbers game. [04:30] It’s also important to know what your audience cares about. [04:50] If people aren’t engaging, it’s probably because they don’t like your content. [05:15] Think about social media content as a form of testing. [05:25] Test out different types of content and see what works. [05:55] Grant Cardone is good at slicing up the content they have and repurposing it. [06;18] When repurposing content, post natively to the channel. [06:50] Don’t just assume marketing guys on social media are sleazy. Rather, you should learn from them. [07:11] That’s it for today! [07:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #981, we discuss how to grow your SEO traffic consistently. Tune in to hear what you should focus on for long-term success. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Grow Your SEO Traffic Consistently [00:45] With SEO, traffic is always up and down. [00:53] Neil ignores algorithms. [01:10] When trying to get more traffic, Neil focuses on user experience. [02:30] Backlinks are helpful, but not the be-all, end-all. [02:45] For desktop and mobile, Single Grain is a fast site, which is key to customer experience. [03:53] If you are counting on algorithms, you are playing for the short-term. If you are planning for the long-term, don’t concern yourself with dips in traffic. [04:45] Remember to update years-old content. [05:36] Put the user first and consider the long-term outcome.[05:40] That’s it for today! [06:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #980, we discuss whether you should ignore SEO. Tune in to hear if you should ignore SEO when building a business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When You Should Ignore SEO [00:54] Maybe you shouldn’t do SEO in the beginning if you have investors. [01:15] Paid ads may work faster and better in the beginning. [01:55] If you don’t know which keywords to use, you won’t get results right away. [02:55] Once you know the right keywords and how to convert organically, that’s when you can focus on SEO. [03:20] It takes a long time to get rolling with SEO. [04:20] If you cut corners and decide you want to pay for cheap links, you will handicap yourself. [04:50] SEO has gotten tougher for newcomers. [05:05] Consider your long and short-term goals before diving into SEO. [05:20] That’s it for today! [05:45] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #979, we discuss whether it pays to give out freemium services. Tune in to hear whether you should offer freemium plans to your customers. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Go Freemium? [00:47] Freemium isn’t just SaaS, it works in so many different fields and categories. [01:04] Freemium is a service that is free with basic functions, but if you want more functionality, you need to pay. [01:43] Ora Brush is a free tongue cleaner, but they also sell other oral health accessories. [02:06] Some people will even give away free book chapters to encourage the purchase of the full book. [02:30] Hubspot’s CRM is free. [03:14] Profitwell is a services business that is free. [04:00] If you want 100 paying customers, you will need 2000 freemium users. [04:33] There is software for everything with competitors for each field. [04:55] It’s harder to convert and freemium will cost you money. [05:09] Freemium is a marketing channel. [05:55] Ubersuggest gets about 9700 visitors per day. [06:17] That’s it for today! [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #978, we discuss whether you should focus on one or multiple keywords in your blog posts. Tune in to hear how we approach blogging and keyword rankings. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO? [00:35] One of our live viewers, Dinesh, recommended this topic. [00:55] NSFW sites usually rank for the most keywords. [01:05] Focus on one keyword first. [01:15] Once you rank for one, try to then build in other keywords. [01:35] Neil thinks you can do multiple keywords at a time. [01:45] Neil writes, doesn’t worry about keywords, and checks for which keywords the post naturally ranks. [02:00] Once he sees what his keywords are, he adjusts the post to fit more closely around those keywords. [02:06] SEO is a big hit-or-miss business. [02:32] Neil says to focus on the quality of your content before focusing on keywords. [02:58] Eric likes checking Ahrefs. [03:22] Look at the top pages on Ahrefs and see for which keywords they rank. [04:00] Clickflow is also useful for this. [04:06] That’s it for today! [04:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #977, we discuss if podcast advertising actually works. Tune in to here if this method of marketing is a good idea. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Does Podcast Advertising Actually Work? [00:35] MeUndies advertises on podcasts. They make $75 Million a year. [00:48] They spent a third of their marketing budget on podcast advertising. [01:10] Eric thinks this is “stupid”. [01:40] Once you start advertising overly consistently, the message becomes lost on people. [02:15] People reach out wanting to advertise with us all the time. [02:40] It is estimated that Joe Rogan makes a killing with the ads on his podcast. [03:05] Knowing the audience is key. [03:15] It has to be the right product for the right people. [03:20] That’s it for today! [03:29] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #976, we discuss how often you should be blogging. Tune in to hear how often we blog. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What is the Ideal Amount of Blog Posts to Write Each Week? [00:35] Eric writes 3-6 posts per week. [01:22] Neil only writes 1 post per week. [01:52] Eric wants to reach 500,000 unique visits per week, which is why he is heavily pushing content. [02:25] Neil feels like the blogosphere is too competitive, so he likes to write on lengthy, meaty post per week. [02:51] Take the opposite approach of your competitors’ posts. [03:22] Eric’s USC professor friend wrote a blog post about unintended consequences. [04:00] Start off slow and steady. [04:10] That’s it for today! [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #975, we discuss what to do when you are overwhelmed by all the new marketing tactics. Tune in to hear what you can do to decrease the pressure you are putting on yourself. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: If You are Overwhelmed by All the New Marketing Tactics, do this Instead [00:38] Instead, focus on one channel. [00:58] If you are overwhelmed, just double down on what you are already doing. [01:25] Even though Neil is doing a bunch of different things, he still focuses on blogging. [01:42] Eric likes creating video content and he’s good at it. [02:40] Eric gets 1350 new subscribers per month and 64,000 views. [03:08] Just figure out what is right for you. [03:15] Neil is flyout out to SXSW and will be talking about SEO for text-based content. [04:05] If you are bad at Instagram, find someone who is good at it. [04:20] Hiring the right people is key. [04:48] Once you have volume, you can make these important hires. [05:05] That’s it for today! [05:09] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #974, we discuss why you shouldn’t publicly share income information. Tune in to hear the dangers of being so forthcoming. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Shouldn’t Share Income Information [00:53] When things are going well for you and you share the details of your income, people will begin copying your methods. [01:05] You only invite competition and resentment. [01:25] Once, Eric referred a customer onto someone else. [01:38] He then got sued because the customer felt the other company wasn’t helpful and wanted Eric to pay back the amount of the money he felt he wasted. [02:10] Sharing income reports puts a target on your back. [03:05] You can share your income at the beginning, but once you start making more, scale back the sharing. [03:07] That’s it for today! [03:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #973, we discuss what the ROI of a live event is. Tune in to hear what you can expect to get out of throwing a live event. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What’s the ROI of a Live Event? [00:45] We’re throwing a live event in June. [00:55] It costs roughly $20-30 a head to do an event the right way. [01:25] Since we’re not charging for the event, we aren’t making money. [01:40] People say if you charge, 40-50% of attendees will not show up. [01:50] People will pay and then no-show. [02:57] Sponsors are how you can make a profit. [03:50] Either ticket sales or sponsors will cover your costs. [04:15] Our goal isn’t to make money. [05:02] Clarion is an events company that goes around buying up conferences. [06:08] That’s it for today! [06:12] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.