Does Podcast Advertising Actually Work?

[00:27] Today’s Topic: Does Podcast Advertising Actually Work?

[00:35] MeUndies advertises on podcasts. They make $75 Million a year.

[00:48] They spent a third of their marketing budget on podcast advertising.

[01:10] Eric thinks this is “stupid”.

[01:40] Once you start advertising overly consistently, the message becomes lost on people.

[02:15] People reach out wanting to advertise with us all the time.

[02:40] It is estimated that Joe Rogan makes a killing with the ads on his podcast.

[03:05] Knowing the audience is key.

[03:15] It has to be the right product for the right people.

[03:20] That’s it for today!

[03:29] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Does Podcast Advertising Actually Work? | Ep. #977