Marketing School - Digital Marketing and Online Marketing Tips

In episode #1032, we discuss what you should look for in a link builder. Tune in to hear what you need to think about when hiring a link builder. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Look For in a Link Builder? [00:36] You need content and links to succeed. [00:55] So, look for a good salesperson. [01:00] If they aren’t good at writing convincing copy or even selling themselves, they won’t be good. [02:00] If they can't articulate their process or if they don’t have one, you will have inconsistent results. [02:27] Eric would also want to know which tools they use. [02:55] When link-building you are leveraging tools and processes. If they can’t leverage tools, they will prove inefficient. [03:53] Ask what the most impressive thing they have done is. It will illustrate what they deem impressive and also show you more of their work. [05:00] It’s important to know open and response rates. [05:32] That’s it for today! [05:36] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1031, we discuss the one tool that accounts for a big percentage of our sales. Tune in to hear which tool accounts for 20% of all of our sales. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One (Simple) Tool That Accounts For Over 20% of Our Sales [00:39] Intercom is the tool that accounts for over 20% of our sales. [01:02] We find that a lot of people collect leads, but the most quality leads come through chat bots. [01:50] Intercom is helpful in teeing up a conversation. [02:25] The reason so much revenue comes from Intercom, is because they have two great features. [02:40] Product tours are helpful and affective. [02:57] Account-based marketing has also proven useful. [03:40] Hull.io in conjunction with Intercom has proven successful for Eric. [04:45] Intercom also has a sales operations bot. [05:30] Start with chat bots and grow from there. [05:42] That’s it for today! [05:48] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1030, we discuss really smart marketing techniques you should copy. Tune in to hear which ideas are worth emulating. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Examples of Really Smart Marketing That You Should Copy [00:35] 1: Native advertising. [00:45] We previously talked about Audi having a partnership with the studio that created The Avengers. [01:14] 2: Giveaways. [01:30] Giving away small things for free can bring in users and their contact info. [02:00] 3: A 30 day challenge. [02:15] It’s a way of engaging people. [02:42] 4: A free book funnel. [02:50] Give away a book, charge for shipping, then up or downsell. [03:25] 5: Superhuman. [03:31] It’s a great email tool that helps you quickly create an email campaign. [04:20] 6: Sell through live video. [04:30] Live pitches work. [04:55] 7: Minimum viable content. [05:15] Create content, see what sticks. [05:32] That’s it for today! [05:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1029, we discuss 7 tasks you shouldn’t outsource. Tune in to hear what you really need to keep in-house. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Marketing Tasks You Should Never Outsource [00:35] 1: Data science. [01:05] You need to personally track your numbers, otherwise you will have trouble reaching goals. [01:20] 2: Podcast recording. [01:30] Record in-house, because you can’t rely on the quality of outsourced audio. [01:52] 3: Copywriting. [02:50] 4: Video. [03:08] The videographer will be working on other things and won’t be focused on your project. [03:45] 5: Chat bots. [04:03] If you and your team respond to the chats, you’ll have a better conversion and customer satisfaction rate. [04:46] 6: Experimentation. [04:55] Anyone can run tests for you, but only you know what you really need to test. [05:25] Don’t outsource innovation. [05:56] 7: Social media. [06:10] You need to know what’s going on there and interact with your clients in a substantive way. [06:27] That’s all for today! [06:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1028, we discuss what tasks you can outsource. Tune in to hear the easiest and smartest things to outsource. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Which Marketing Tasks Should You Outsource? [00:35] Once you start to have consistent content and tone, then it’s time to hire writers. [01:13] Neil outsources outreach. [01:48] He also outsources link-building. [02:15] His team also brings in experts just to fine tune their processes. [02:50] You should outsource not to save money, but to get high-quality work. [04:10] In some cases, video editing may be something you can outsource. [04:30] Though Eric would like an in-house graphic designer, that’s something else you can outsource. [04:42] That’s it for today! [04:47] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1027, we discuss how to create amazing user experiences for which Google will reward you. Tune in to hear how you can do this. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Create an Amazing User Experience That Google Loves [00:40] Create something the user will love. [01:31] Run surveys to see why people aren’t having a good experience. [03:10] Think about the customer first and you will win in the long run. [03:40] Amazon’s goal was to provide the best user experience. [04:10] All of Eric’s products are Apple, because they provide a good user experience. [05:25] Please your customers and you will please Google. [05:51] That’s it for today! [05:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1026, we discuss the best way to monetize your site. Tune in to hear our advice. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Way to Monetize Your Site [00:40] The best way to monetize is to “sell the Tilapia”. [01:20] The majority of your traffic is not going to convert. [01:35] If you can make money from this large chunk (the tilapia), you’ll be in good shape. [03:00] Make the most by remarketing, pushing products, etc. on this group that won’t convert. [04:00] Often, we don’t think we have the time to do this, but you do. [04:15] Whether you are pushing affiliate links or plugins, it’s another way to make cash. [04:49] That’s it for today! [04:54] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1025, we discuss how to network at marketing conferences. Tune in to hear our tips for effective networking. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to "Network" at Marketing Conferences [00:40] We have a conference coming up and want to give attendees tips. [01:28] Be interesting and interested. [01:45] Everyone’s favorite topic is themselves, so get them talking about themselves, but be genuinely interested. [03:02] Neil went to a marketing conference in London. [03:20] He made a point to talk to the one person no one wanted to speak with. [03:35] So, he gave the guy free marketing advice. [03:45] Giving free value is a great way to network. [04:45] Eric likes to take all collected business cards and put the info into Full Contact. [06:00] You can’t build a relationship with everyone, so don’t take it personally when people don’t want to speak with you. [06:33] That’s it for today! [06:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie [00:50] Avengers had the largest opening box office ever. [01:30] Fortnite used native advertising for Avengers. [02:21] Audi has had their cars in almost every Marvel film. [02:40] In Endgame, an Audi is featured prominently. [03:30] Product placement and branding is just another smart way to cut a deal. [03:45] Beats by Dre got every celebrity to wear their product. [03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”. [04:40] People want to be like their heroes, so native advertising makes sense. [06:10] If Captain America had a Nike logo on his shield, people would want to buy Nike products. [06:20] That’s it for today! [06:24] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1023, we discuss the art of the deal. Tune in to hear how to negotiate successfully. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Art of Doing a Deal [00:40] Everything you do with marketing is making a deal. [01:30] When hiring remote workers, you are hammering out a deal. [01:42] Make sure both parties love the deal. [02:25] Eric read a book from a former FBI director that discussed negotiating. [02:45] If you can’t get a deal done, have a backup plan. [03:25] The terms define the deal. [04:16] That’s it for today! [04:20] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.