7 Marketing Tasks You Should Never Outsource

[00:27] Today’s Topic: 7 Marketing Tasks You Should Never Outsource

[00:35] 1: Data science.

[01:05] You need to personally track your numbers, otherwise you will have trouble reaching goals.

[01:20] 2: Podcast recording.

[01:30] Record in-house, because you can’t rely on the quality of outsourced audio.

[01:52] 3: Copywriting.

[02:50] 4: Video.

[03:08] The videographer will be working on other things and won’t be focused on your project.

[03:45] 5: Chat bots.

[04:03] If you and your team respond to the chats, you’ll have a better conversion and customer satisfaction rate.

[04:46] 6: Experimentation.

[04:55] Anyone can run tests for you, but only you know what you really need to test.

[05:25] Don’t outsource innovation.

[05:56] 7: Social media.

[06:10] You need to know what’s going on there and interact with your clients in a substantive way.

[06:27] That’s all for today!

[06:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

7 Marketing Tasks You Should Never Outsource | Ep. #1029