How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie

[00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie

[00:50] Avengers had the largest opening box office ever.

[01:30] Fortnite used native advertising for Avengers.

[02:21] Audi has had their cars in almost every Marvel film.

[02:40] In Endgame, an Audi is featured prominently.

[03:30] Product placement and branding is just another smart way to cut a deal.

[03:45] Beats by Dre got every celebrity to wear their product.

[03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”.

[04:40] People want to be like their heroes, so native advertising makes sense.

[06:10] If Captain America had a Nike logo on his shield, people would want to buy Nike products.

[06:20] That’s it for today!

[06:24] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie | Ep. #1024