Marketing School - Digital Marketing and Online Marketing Tips

In episode #1042, we discuss why we aren’t the CEO’s of our own companies. Tune in to hear why being your own CEO isn’t the greatest idea. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either [00:40] If you start small, you may have to be the CEO at first. [00:55] You should always consider whether you are capable of being the best CEO for your company. Consider what your skill set is. [01:30] Focus your time on what you are the best at doing. [01:45] Eric doesn’t like being a CEO and it’s not his strong suit. [02:25] We realized that there are people out there with more experience than us, who will achieve more as CEO’s than we would. [03:05] Berkshire Hathaway just had their annual meeting. [03:20] They don’t invest in tech, but rather focus on what they do know. [04:35] For us, it’s too crazy to take on the role of CEO, because of all the other projects we like to focus on. [05:07] That’s it for today! [05:14] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1041, we discuss how Google will decrease your organic traffic. Tune in to hear how you can combat this problem. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This) [00:45] Orbit Media wrote a post about this very topic. [01:13] If you ranked #1 in Google today, you would be 630 pixels down. [01:45] There are more ads now and a lot of other content before your listing. [02:00] People why are paying Google will get preferential treatment. [02:30] This is why an omni-channel approach is so important. [03:45] Building your brand goes a long way to combat this. [03:55] In the short term, you should focus on voice search. [04:41] You can use remarketing lists for search ads. [04:55] You can bid on the keywords that work best for you. [05:15] That’s it for today! [05:29] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1040, we discuss new features in Ubersuggest. Tune in to hear how this tool has improved. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What's New In Ubersuggest? [00:45] Ubersuggest is an all-in-one SEO tool. It gives you almost everything you need for free! [01:30] They have a dashboard that helps you see all your info in one place. [01:45] Although they stopped showing traffic value. [02:38] Ubersuggest makes sure to show backlinks now, as well. [03:40] They have a bar chart for the number of keywords for which you rank. [03:55] They break down social shares for you. [04:15] They encourage leveraging the skyscraper technique by giving you all of this information. [04:35] It’s a free tool, so anyone can use it. [05:00] Anytime you do keyword research with Ubersuggest, you can see the overall trends of the keyword, graphs, and how difficult it is to rank for that keyword. [05:32] Neil copied BuzzSumo and made Content Ideas. [06:23] That’s it for today! [06:27] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1039, we discuss whether you should buy influencer posts from celebrities. Tune in to hear if you should invest in this strategy. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Buy Influencer Posts From Celebrities Like Kim Kardashian? [00:40] Kim K. charges an average of $300,000-500,000 per post. [02:15] You can get hundreds of thousands of followers when you team up with an influencer. [03:00] However, when someone promoted with Kris Jenner, he didn’t make his investment back. [04:01] A micro influencer may be a better bet, because they are more engaged with followers and have a more loyal fan base. [05:15] Neil looked into the numbers and found the ROI on a Kardashian-like influencer was abysmal. [05:51] Start with a micro influencer and see how it goes. [06:10] Testing is important. [06:45] Look at who people follow in your ideal category. [06:52] That’s it for today! [06:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1038, we discuss how you can make money while podcasting to a small audience. Tune in to hear how you can make $8000+/month. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make $8,000+/mo From Podcasting With A Small Audience [00:41] Hot Pod News is about podcasting. [00:50] There is a podcast called “Disrupting Japan”. [01:01] The podcaster was able to get people to pay for a subscription to his podcast. [01:35] The podcaster did a number of things to get money. [01:40] He ran ads. [02:05] He spent 70% of the time reaching out to people for sponsorships. [02:22] However, he wasn’t happy because content became secondary. [02:30] So he got a full-time job instead. [03:15] You have to reach a certain level to hire team members. [04:10] Anytime you can monetize whatever you’re doing with ads, it means you are doing something wrong. [04:40] Sell your own products and services. [05:30] That’s it for today! [05:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1037, we discuss yet another SEO report that will help you grow. Tune in to hear what the new report is and how it will help. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Yet ANOTHER New SEO Report From Google That Will Help You Grow [00:45] It’s a more advanced page speed tool. [01:01] This tool is available through Google Search Console. [01:25] They color code speeds. [02:11] The faster your site loads, the higher your traffic. [02:41] It’s about speed to increase sales, not rankings. [02:54] For every second of delayed load time, it costs Amazon about a billion dollars. [03:52] That’s it for today! [03:58] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1036, we discuss 7 ways to do your due diligence. Tune in to hear the 7 steps you should take to fully investigate a website’s potential. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Ways to Do Due Diligence On A Website [00:40] This is just a way of saying you need to comb a site and check everything out. [01:00] 1: Use Ubersuggest. [01:15] Check out organic keywords. [01:50] 2: Similar Web. [02:14] They break down the regions from which you are getting traffic. [03:02] 3: Ask for reports. [03:30] There are tons of reports you can ask for. [03:45] 4: Ask what changes the site has tested. [04:04] This will help you determine growth potential. [04:20] 5: SpyFu and AdBeat. [04:30] These tools will help you determine ad spend. [05:07] 6:Talk to the customers. [05:23] It will help you determine the needs of customers. [06:00] 7: Ask the company what they want. [06:20] Once you determine their needs, this helps you get to the heart of the issues at hand. [06:51] If you are not 110% sure, don’t move forward. [07:21] That’s it for today! [07:25] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1035, we discuss what you can learn from Chinese live stream shoppers. Tune in to hear what you can learn from this new trend. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Marketers Can Learn From Live Stream Shopping in China [00:45] Eric recently read a piece in the Wall Street Journal about this. [01:00] Live stream shopping is following an influencer while they are shopping in real time. [01:15] China does 220 of these types of live streams per month. [01:30] Certain shop collect a commission. [01:55] Neil thinks you will start to see this in the US within the next two years. [02:05] He thinks this will also include future virtual stores. [02:55] Figure out if this is something you can take advantage of somehow. [03:30] The combination of offline and online worlds will continue. [03:45] That’s it for today! [03:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1034, we discuss a new SEO report from Google. Tune in to hear where to find it and why it will prove so useful. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A New SEO Report From Google That'll Show You Where to Focus Your Efforts [00:45] The Discover Report comes from Google Search Console. [01:00] This feature allows you to see which pages and links have the most potential. [01:30] On your GSC overview, Discover is under “Performance”. [02:52] It’s so new that not everyone has the Discover Report link yet. [03:15] This will prove a powerful tool for upgrading existing content. [03:26] The report helps you focus your efforts on the right place. [03:34] That’s it for today! [03:41] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1033, we discuss how to find a reliable marketer. Tune in to hear how you can sort the wheat from the chaff. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find a Reliable Marketer [00:41] If you are looking for a blogger, go to Problogger. [01:05] No matter which type of marketer you are looking for, you will find that many are unreliable. [01:45] Neil tests potential marketers. [02:15] Neil finds people by throwing them into the process and seeing if they sink or swim. [03:20] Getting people to do paid tests is a good way to measure future success. [03:45] If you have someone in your office, the interview process is important, as well as the testing. [04:22] At Disney World/Land, they test people to see if they will throw away trash they placed on the ground. [05:25] 95% of marketers say they can do things that they cannot. [06:30] Applicant tracking systems are helpful. [07:15] That’s it for today! [07:50] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.