Should You Buy Influencer Posts From Celebrities Like Kim Kardashian?

[00:27] Today’s Topic: Should You Buy Influencer Posts From Celebrities Like Kim Kardashian?

[00:40] Kim K. charges an average of $300,000-500,000 per post.

[02:15] You can get hundreds of thousands of followers when you team up with an influencer.

[03:00] However, when someone promoted with Kris Jenner, he didn’t make his investment back.

[04:01] A micro influencer may be a better bet, because they are more engaged with followers and have a more loyal fan base.

[05:15] Neil looked into the numbers and found the ROI on a Kardashian-like influencer was abysmal.

[05:51] Start with a micro influencer and see how it goes.

[06:10] Testing is important.

[06:45] Look at who people follow in your ideal category.

[06:52] That’s it for today!

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Should You Buy Influencer Posts From Celebrities Like Kim Kardashian? | Ep. #1039