How to Find a Reliable Marketer

[00:27] Today’s Topic: How to Find a Reliable Marketer

[00:41] If you are looking for a blogger, go to Problogger.

[01:05] No matter which type of marketer you are looking for, you will find that many are unreliable.

[01:45] Neil tests potential marketers.

[02:15] Neil finds people by throwing them into the process and seeing if they sink or swim.

[03:20] Getting people to do paid tests is a good way to measure future success.

[03:45] If you have someone in your office, the interview process is important, as well as the testing.

[04:22] At Disney World/Land, they test people to see if they will throw away trash they placed on the ground.

[05:25] 95% of marketers say they can do things that they cannot.

[06:30] Applicant tracking systems are helpful.

[07:15] That’s it for today!

[07:50] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

How to Find a Reliable Marketer | Ep. #1033