Marketing School - Digital Marketing and Online Marketing Tips

In episode #1052, we discuss whether you should put ads on your site. Tune in to hear what we think about this tactic. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Put Ads On Your Site? [00:35] We’ve talked about this in the past. [00:41] Neil doesn’t like putting ads on his site, because when he buys ads, he tends to not make the money that the advertiser is making. [01:30] If you don’t have a product or service, leverage ads, and promote someone else’s service. [01:45] Eric thinks it’s lazy to put ads on your site. [02:25] Between affiliate income, ad income, and product sales, the ad income is always the lowest. [03:00] Sometimes, you can’t even control which ads are placed on your site. [03:22] That’s it for today! [03:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1051, we discuss how you can rank higher than Wikipedia. Tune in to hear how you can be one of the top-ranking search results. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Rank Higher Than Wikipedia [01:10] When doing keyword research, if Eric sees Wikipedia as one of the top results, he knows he can compete. [01:30] He follows the skyscraper technique to beat out Wikipedia and others at the top. [02:40] Backlinko ranks well, because his posts are high-quality. [03:45] Trying to compete with news sites will be the ultimate challenge. You can’t beat them. [04:15] Neil recommends updating your content whenever you get traction. [04:55] You’ll have a much better shot at beating Wikipedia if you combine a bunch of techniques (skyscraper, internal linking, etc.). [05:09] That’s it for today! [05:15] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1050, we discuss how to make the most of internal linking. Tune in to hear how to improve internal links. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make The Most of Internal Linking [00:38] Internal linking tells Google about your site’s other pages. [01:06] GSC is a free tool that will show you pages with good internal links. [01:25] Screaming Frog SEO Spider will crawl your site and give you thorough data. [02:40] The page that gets the most links is typically the homepage. [02:55] Link to your most important pages from your homepage. [04:05] Neil like sto create detailed guides and link to other relevant posts. [04:28] That’s it for today! [04:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1049, we discuss different types of leads. Tune in to hear the definitions of prospects, MQL’s, and SQL’s. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Prospects, MQLs, SQLs, Opportunities - What Do They All Mean? [00:45] Prospects are people who come to your site; all potential customers. [01:47] MQL’s are further down the funnel. [02:38] An SQL is a lead your sales team has found. [03:00] An SQL is probably a decision-maker. [03:50] That’s it for today! [04:11] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1048, we discuss 7 reasons why your SEO is weak. Tune in to hear the 7 reasons. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Reasons Why Your SEO Is Weak [00:35] 1: You are not paying attention to your link velocity, [01:12] 2: Branding. [01:32] 3: Your site is too slow. [02:17] 4: Writing content once won’t help your rankings. [02:52] 5: You might have over-monetized your site. [03:30] 6: User experience. [04:22] 7: You might have too many technical issues on your site. [05:05] That’s all for today! [05:12] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1047, we discuss how podcasts are showing up in SERPs. Tune in to hear what you should do in order to take advantage of this. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Podcasts Are Appearing in Google SERPs. Here's What You Should Do [00:35] Google had an IO event where they announced that this would happen. [00:55] You can see episodes and play them from the results page. [01:11] Google is also helping transcribe podcasts. [01:35] This is a sign that podcasting is becoming more popular. [02:42] A venture firm did a study on podcasts. [02:55] Once you have a podcast, make sure to create a website for it. [03:35] Podcasts audiences are different than video audiences. [03:55] Don’t expect results from day one. [04:04] That’s it for today! [04:09] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1046, we discuss the hardest SEO signal to manipulate. Tune in to hear why it’s so difficult and what you can do about it. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Hardest SEO Signal to Manipulate [00:38] Brand signals are the hardest to manipulate. [01:18] Brand signals is more likely to increase your traffic. [02:01] Neil’s “Who is Neil Patel” campaign was successful, but it took a great deal of money and effort. [03:12] Dry Bar is a business with great branding and brand signals. [05:15] Neil used to own a domain called “Subscribers”, which meant a lot of people were looking for other things and not his brand. [05:32] That’s it for today! [05:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1045, we discuss Martin Splitt’s top three ranking factors for 2019. Tune in to hear if we agree with Martin. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Google's Top 3 Ranking Factors For 2019 [00:38] Google made their own Mythbusters episode about themselves. [01:00] Martin Splitt shared three top SEO factors on which people should focus. [01:10] Factor 1: Content creation. [01:42] Eric and Neil agree this is important. [02:25] When creating content, deliver a good customer experience. [02:52] Factor 2: Meta data. [03:05] Make sure you have meta tags to describe your content. [03:40] Eric and Neil think using ClickFlow will help with this task, but it’s more important to get clicks. [06:45] Factor 3: Performance. [07:20] Eric and Neil don’t believe that this is the most important thing on which to focus. [08:04] Brand queries are more important. [08:08] That’s it for today! [08:30] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1044, we discuss tips for better subject lines. Tune in to hear what you could be doing better. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 3 Tips For Better Subject Lines [00:35] Salesloft has people sending millions of emails out. [01:33] Research shows that subject lines with just one word out-perform the average email by 87%. [01:50] This casual subject line mimics more casual emails you might receive from friends. [03:15] “Hey, Jane” performs better than just “Jane”. [04:00] The more “human” the subject line, the better. [04:15] Emails need to be under a certain word count to be successful. [04:30] Avoid bullet points, as emails with bullet points get lower reply rates. [05:45] Eric isn’t sure if you should omit opt-out links, because you will get spam complaints. [06:20] The more your list engages, the better your open rates, deliverability, etc. [06:35] That’s it for today! [06:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1043, we discuss how Eric is marketing his new startup. Tune in to hear how he’s pushing his new product. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Eric Siu's Marketing His Brand New Startup [00:40] ClickFlow helps you grow your organic traffic faster by running SEO tests. [01:05] If you have a page with good impressions, but a bad click-through rate, ClickFlow helps you identify opportunities to improve. [01:30] It will help you optimize your content. [02:20] Most people can’t afford paid ads. [03:05] Eric will find lists of people (maybe VP’s) and he’ll use Hunter.io to find their email addresses. [03:30] He contacts them to ask for feedback on his software, instead of trying to sell it to them. [03:55] Then he will try to get them on a call. [04:45] If you are collecting emails using Drip, you are tagging people based on their interests. [05:05] Oz Content reaches out to people and lets them know they are doing a webinar instead of hard selling them. [06:56] Eric reaches out to influencers and others in his space and demos his software. [07:15] As these people see results, the good information gets passed on. [08:05] If you have a podcast, it also helps to have guests on. [08:30] That’s it for today! [08:34] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.