3 Tips For Better Subject Lines

[00:27] Today’s Topic: 3 Tips For Better Subject Lines

[00:35] Salesloft has people sending millions of emails out.

[01:33] Research shows that subject lines with just one word out-perform the average email by 87%.

[01:50] This casual subject line mimics more casual emails you might receive from friends.

[03:15] “Hey, Jane” performs better than just “Jane”.

[04:00] The more “human” the subject line, the better.

[04:15] Emails need to be under a certain word count to be successful.

[04:30] Avoid bullet points, as emails with bullet points get lower reply rates.

[05:45] Eric isn’t sure if you should omit opt-out links, because you will get spam complaints.

[06:20] The more your list engages, the better your open rates, deliverability, etc.

[06:35] That’s it for today!

[06:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

3 Tips For Better Subject Lines | Ep. #1044