Marketing School - Digital Marketing and Online Marketing Tips

In episode #1062, we discuss how to get away from paid ads. Tune in to hear how you can do it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Away From The Paid Advertising Crack Pipe [00:40] Paid ads are something many people do. [01:33] The costs per click continue to increase. [01:45] Eventually, it won’t be worth the cost. [03:15] Consider taking data from Facebook ads. [04:00] Find ways to collaborate with people who have similar audiences. [04:22] The omni-channel approach is important. [05:06] Overstock does a lot of paid ads. [05:22] You can make money by getting customers to re-purchase products. [05:26] That’s it for today! [05:38] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode 1061, we discuss freemium vs. free trial services. Tune in to hear which one you should offer. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Freemium VS Free Trial Which One Should You Offer? [00:45] Freemium allows you to use the product for free with locked features. [01:30] Hubspot switched from a free trial to freemium. [02:00] Typically, trials give you access to all features, but for a limited time. [03:00] Spotify is a good example of freemium. [03:20] It comes with ads, but if you love it, you can pay for more features and no ads. [04:45] Freemium is a good way to generate more traffic. [06:18] Only 2-3% of freemium users convert. [06:34] That’s it for today! [06:45] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1060, we discuss Tim Ferriss’ podcast going ad free. Tune in to hear our thoughts on this new tactic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Tim Ferriss podcast goes ad free: Our thoughts. [01:15] He may get 3 Million downloads a month. [01:25] If he charges $100 CPM, he can make $3.6 Million per year. [01:45] As an experiment, he has asked people to donate for a subscription to his free podcast, because he has stopped running ads. [02:25]] Neil thinks Tim isn’t concerned with money anymore, so it doesn’t matter. [04:15] Tim is experimenting with this method. [04:30] This is just another monetization model that he is trying out. [05:15] At six months, if it is going well, this may be a method to copy. [05:35] Let people who can afford to experiment, do so in your place. [06:29] That’s it for today! [06:35] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1059, we discuss how to create a B2B marketing funnel. Tune in to hear how we do it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Create a B2B Marketing Funnel [01:02] B2B funnels are different. [01:40] At Single Grain, they have a B2B funnel: they do it through content. [02:15] After listening to the podcast, people may become interested in Single Grain. [02:30] The mid-funnel may be an e-book. [02:45] Then you want to get them to a live event. [03:46] Quizzes are great, as well. [04:00] There are so many steps to a B2B funnel. [04:25] Once you have a qualified lead, have them book a call. [05:25] Always drive people to a great landing page that offers something. [06:00] That’s it for today! [06:07] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1058, we discuss how this library will make your Facebook ads perform better. Tune in to hear how you can improve your Facebook ads. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How This Library Will Make Your Facebook Ads Perform Better [00:40] Facebook’s ad library is where you can see all the ads running on Facebook. [01:10] Facebook is trying to be more transparent, which is why they created the ad library. [01:42] Eric can see what a Trump PAC spend on ads. [01:57] Make sure to click “See Ad Details”, which will break down the stats for you. [03:00] If you see an ad that didn’t run that long, it’s because it wasn’t successful, so don’t copy that ad! [04:30] There are so many great ideas you can find by looking at successful ads. [05:15] Make sure to check the stats of the ads. [05:35] Also, follow the ad to the landing page and see what makes that page a successful part of the funnel. [05:59] That’s it for today! [06:05] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1057, we discuss how to find ad examples. Tune in to hear why you should refer to ad examples and where to find them. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find Incredible Ad Examples [00:40] Advertising is expensive and competitive. [00:55] When you learn from other’s examples, you can see what works and how. [01:20] Facebook has a new ad library that will show you regular ads run by companies, political campaigns, etc. [02:25] Look at the landing pages, as well. [02:45] Land-Book is a great place to find landing page examples. [02:58] AdBeat is another great resource. [03:43] That’s it for today! [03:50] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1056, we discuss what you can expect from our live event. Tune in to hear what’s coming up on June 20th. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What to Expect From Marketing School Live (Our Live Event!) [00:35] The event is June 20th! [00:40] There is a pre-event gathering on the Friday before. [01:10] There will be awesome fresh content at the event itself. [02:10] We will be there networking; it’s not a pitch-fest. [02:22] We are going to have mushroom coffee. [02:44] We will be recording a live version of marketing school. [03:30] We’ll also have some great speakers. [04:20] Syed from WP Beginner will be there. [05:21] The livestream will be free, but the recording will be available paid at a later date. [05:45] We look forward to seeing you all there! [06:25] Stay tuned for a secret announcement! [06:30] That’s it for today! [06:34] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: My Favorite Google Analytics Report (That You Aren't Using) [00:35] Cohorts is the new report. [00:45] It’s in beta right now. [00:55] It tracks how many people re-visit your site. [01:05] If people don’t re-visit, you can’t convert. [01:35] Don’t just focus on first-time traffic, but rather repeat traffic. [02:40] Cohorts will help you figure out how to get repeat traffic. [03:10] When optimizing your cohort you want to make sure it doesn’t go to zero. [03:57] That’s it for today. [04:00] Check out cohort! [04:20] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1054, we discuss the biggest mistake you’ll ever make. Tune in to what you’re doing wrong. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Biggest Mistake You’ll Ever Make in Business [00:36] Eric’s mistake was always switching up his methods and never following through on one thing. [01:50] Neil’s mistake was exactly the same. [02:05] Stay focused on one business and one main project. [03:10] Focus is important. Always double down on what works. [03:21] Focus is about saying “no” to things. [03:42] That’s it for today! [03:46] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1053, we discuss whether meta tags matter. Tune in to hear if they matter and how you can improve yours. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Do Meta Tags Even Matter In 2019? (And How To Write Great Ones) [00:45] There are three main types of meta tags. [00:52] Meta keywords are useless. [01:25] When you spend a dollar on advertising, 80 cents goes to the headline. [01:50] Google “how to create magnetic headlines” and there are also headline generators. [02:40] You can always run tests using ClickFlow. [04:00] Title is a direct SEO factor. [04:15] That’s it for today! [04:17] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.