How to Create a B2B Marketing Funnel

[00:27] Today’s Topic: How to Create a B2B Marketing Funnel

[01:02] B2B funnels are different.

[01:40] At Single Grain, they have a B2B funnel: they do it through content.

[02:15] After listening to the podcast, people may become interested in Single Grain.

[02:30] The mid-funnel may be an e-book.

[02:45] Then you want to get them to a live event.

[03:46] Quizzes are great, as well.

[04:00] There are so many steps to a B2B funnel.

[04:25] Once you have a qualified lead, have them book a call.

[05:25] Always drive people to a great landing page that offers something.

[06:00] That’s it for today!

[06:07] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

How to Create a B2B Marketing Funnel | Ep. #1059