My Favorite Google Analytics Report (That You Aren't Using)

[00:27] Today’s Topic: My Favorite Google Analytics Report (That You Aren't Using)

[00:35] Cohorts is the new report.

[00:45] It’s in beta right now.

[00:55] It tracks how many people re-visit your site.

[01:05] If people don’t re-visit, you can’t convert.

[01:35] Don’t just focus on first-time traffic, but rather repeat traffic.

[02:40] Cohorts will help you figure out how to get repeat traffic.

[03:10] When optimizing your cohort you want to make sure it doesn’t go to zero.

[03:57] That’s it for today.

[04:00] Check out cohort!

[04:20] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

My Favorite Google Analytics Report (That You Aren't Using) | Ep. #1055