Freemium VS Free Trial Which One Should You Offer?

[00:27] Today’s Topic: Freemium VS Free Trial Which One Should You Offer?

[00:45] Freemium allows you to use the product for free with locked features.

[01:30] Hubspot switched from a free trial to freemium.

[02:00] Typically, trials give you access to all features, but for a limited time.

[03:00] Spotify is a good example of freemium.

[03:20] It comes with ads, but if you love it, you can pay for more features and no ads.

[04:45] Freemium is a good way to generate more traffic.

[06:18] Only 2-3% of freemium users convert.

[06:34] That’s it for today!

[06:45] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Freemium VS Free Trial Which One Should You Offer? | Ep. #1061