Marketing School - Digital Marketing and Online Marketing Tips

In episode #1072, we discuss how you can collaborate with influencers. Tune in to hear how you can get people to promote your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Collaborate with Influencers [00:35] Influencers have a lot of power. [01:00] As long as you pick someone relevant to your product, a collaboration could only help. [02:32] Eric had Kevin from the office make a video for his company using the Cameo app. [03:42] Charity Buzz is another site or app that gives you access to well-known people who can promote your service or products. [04:15] Make sure you collaborate with people in your niche. [04:22] That’s it for today! [04:30] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1071, we discuss 7 conversion hacks. Tune in to hear which hacks you should try out. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Conversion Hacks to Test Before 2019 Ends [00:33] 1: Intercom. [00:45] Intercom has expanded their products and features. [01:29] 2: Paid advertising. [01:45] Remarket people with a video when they don’t convert from the original ad. [02:31] 3: Hull [02:37] Customer data platforms like Hull help you target the right customers. [03:15] 4: Gong. [03:25] Gong helps record and analyze sales calls. [03:56] 5: Product-led growth. [04:22] Offering useful tools for free will help you provide value and increase conversions. [04:45] 6: Security. [04:57] Emphasizing increased site security often increases conversions, because people are worried about security. [05:43] 7: Run tests. [06:20] Offer free trials and other options based on ideas from Redpoint. [06:35] That’s it for today! [06:42] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1070, we discuss whether joint webinars are worth doing. Tune in to hear if you should be doing joint webinars. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Are Joint Webinars Really Worth It? [01:00] We’ve both done them in the past. [01:10] In doing them, you are sharing lists and contacts. [01:30] They are effective and can work well, but if you don’t have a sales team or a system for closing sales, you won’t have increased revenue. [02:10] When doing a joint webinar, a person may only share as many leads as another gives. [02:40] You need to have a team ready to follow up on those leads. [03:00] If you are doing joint webinars, you need to find someone with similar amounts of leads. [03:50] Find someone whose customers would want your product. [04:05] That’s it for today! [04:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1069, we discuss how to recover your rankings after a Google update. Tune in to hear how you can avoid a slump. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Recover Your Rankings After a Google Update [00:45] Google updated recently, so you may have noticed a change. [01:00] When your traffic goes down, find the pages that suffered and update the content. [01:30] Google likes fresh content. [02:20] Make sure the quality of content remains high. [02:40] Neil has three full-timers whose sole job is to update content. [03:06] He spends $15,000-20,000/month on updating content. [03:51] That’s it for today! [03:55] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1068, we discuss whether it is worth having a personal brand. Tune in to hear whether this matters. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is It Really Worth Building a Personal Brand? [00:40] Happy Fourth of July to our American listeners! [01:00] Ramit Sethi has built a personal brand around finance. [01:15] He sells a lot of online courses and has published a book. [02:44] The biggest brands in the world have built such strong brands, it doesn’t matter if the face of the organization is still there or not. [03:50] If you are trying to build a lifestyle business, personal branding is key. [04:25] If you want to get into “big business” personal branding isn’t as important. [06:01] That’s it for today! [06:06] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1067, we discuss 7 examples of world class content that stands out of the rest.  Tune in to hear what makes this content stand out. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Examples Of World Class Content That Stand Out From The Rest [00:51] 1: Mary Meeker’s Internet Trends Report. [01:20] She covers things we wouldn’t have thought of. [01:45] 2: Animagraffs. [01:55] They create great infographics. [02:05] 3: HotPod News. [02:55] 4: Backlinko. [03:30] If you have too many images, it makes it hard to update your content. Backlinko helped us figure this out. [03:51] 5: A16Z Podcast. [04:11] Their job is to identify trends. [04:20] 6: Gary Vaynerchuck. [05:08] 7: AngelList. [05:25] The creator of AngelList has a great podcast and is also a great guest. [06:02] That’s it for today! [06:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1066, we discuss how long a free trial should last. Tune in to hear what the best timeframe is. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Long Should Your Free Trial Be? A Data Driven Answer [01:10] A free trial is allowing someone to use your product for free for a set period of time, before they are required to pay. [01:40] There is no timeline that necessarily converts the best, because it depends on the company or service. [02:10] Check out Redpoint to read more about this. [02:34] Redpoint thinks you should keep your trial to 7 days, but that doesn’t work for everyone. [03:00] Find out what made people pay for the service. [04:00] 37% of people do 30 day free trials. [04:08] 13% of people do the 7 day free trials. [04:12] 3% of people do the 21 day free trials. [04:25] At Clickflow, they are considering basing the free trial on usage instead of time. [05:20] Companies like Slack have higher rates for their free trials. It really varies. [05:40] Run tests and figure out what works for your company. [05:44] That’s it for today! [05:51] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1065, we discuss whether Google is taking all of the search traffic for itself. Tune in to hear if this is the case. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Google Taking All of The Search Traffic? [00:45] 48.96% of Google queries were solved this year. [01:40] Google is taking away clicks to websites, by putting the answer on the results page.  [02:10] THey’re not evil, just doing what is in their best interest. [03:35] You Have to leverage all the channels available to you. [04:15] Optimizing search results is the future. [05:00] Check out jumpshot. [05:03] That’s all for today! [05:14] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1064, we discuss why relying on SEO alone is dangerous. Tune in to hear what you can do. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Relying On SEO Alone Is Dangerous. Here's What To Do Next [00:40] SEO is a great traffic source. [01:05] You can’t rely on it, because of algorithm updates. [02:10] If you don’t use the omni-channel approach, you could lose 50% of your traffic after three years. [03:45] Try Rev to transcribe podcasts and videos. [05:00] Nowadays, you can’t just rely on SEO for one channel. [05:12] That’s it for today! [05:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1063, we discuss why video reach is dying. Tune in to hear what you need to do to avoid this! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Video Reach is Dying- Here’s What You Need to Do [00:45] It’s getting harder and harder to get reach with video. [01:35] You can’t just ask for comments anymore. [02:35] It’s important to collaborate with someone who can get you more reach. [03:50] Try simulcasting your videos. [04:03] That’s it for today! [04:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.