7 Conversion Hacks to Test Before 2019 Ends

[00:27] Today’s Topic: 7 Conversion Hacks to Test Before 2019 Ends

[00:33] 1: Intercom.

[00:45] Intercom has expanded their products and features.

[01:29] 2: Paid advertising.

[01:45] Remarket people with a video when they don’t convert from the original ad.

[02:31] 3: Hull

[02:37] Customer data platforms like Hull help you target the right customers.

[03:15] 4: Gong.

[03:25] Gong helps record and analyze sales calls.

[03:56] 5: Product-led growth.

[04:22] Offering useful tools for free will help you provide value and increase conversions.

[04:45] 6: Security.

[04:57] Emphasizing increased site security often increases conversions, because people are worried about security.

[05:43] 7: Run tests.

[06:20] Offer free trials and other options based on ideas from Redpoint.

[06:35] That’s it for today!

[06:42] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

7 Conversion Hacks to Test Before 2019 Ends | Ep. #1071