Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Dec 20, 2021 • 7min
How Eric Is Preparing for 2022 #1951
Dive into the intriguing rituals Eric uses to prepare for the new year! Discover the importance of an annual letter to his team and the impact of the OKR methodology on planning. Learn how Eric fosters connections among his leadership team and utilizes the Start Stop Key exercise for effective collaboration. He also shares why creating space to wind down is crucial before setting fresh goals. It's all about blending introspection with strategic planning for a successful year ahead!
Dec 19, 2021 • 6min
How Neil Is Preparing for 2022. #1950
As the year wraps up, a discussion unfolds about strategic planning for 2022. Neil reveals how he motivates different teams to set ambitious goals. He reflects on hiring decisions that could've fueled growth in the past year. Focusing on two core objectives, Neil emphasizes the importance of narrowing down priorities. There's insight into how delegation plays a crucial role, with most planning handled by the CEO. Tune in for valuable lessons on preparing for success in the new year!
Dec 18, 2021 • 7min
What Marketing Roles Are Web3 Companies Hiring For? #1949
Discover the exciting marketing roles emerging in Web3, including the crucial need for community managers and influencers. Learn how traditional marketing skills can seamlessly transition into this new landscape. Explore the significance of platforms like Twitter and Discord in building vibrant communities. Get insights on how to engage and network within this decentralized environment, ensuring you stay relevant in the evolving marketing world.
Dec 17, 2021 • 6min
Should You Outsource Your Marketing In Today's Climate? #1948
The discussion highlights the importance of marketing outsourcing based on business size. Small businesses benefit significantly from outsourcing, while larger companies may find a hybrid approach more effective. Neil and Eric emphasize when to utilize marketing agencies and share practical platforms for hiring professionals. They unpack strategies to increase marketing efficiency as businesses grow, making it clear that a tailored approach to marketing can lead to better outcomes.
Dec 16, 2021 • 12min
Advanced Retention Strategies with Patrick Campbell #1947
Discover cutting-edge strategies to boost customer retention. Explore the importance of key metrics and practical tactics that lead to long-term subscriptions. Learn about effective offboarding techniques and win-back campaigns that re-engage lost customers. Understand how to harness customer feedback to refine retention efforts and keep your clientele loyal.
Dec 15, 2021 • 9min
What Neil & Eric Are Personally Investing in Right Now #1946
Dive into the personal investment journeys of two dynamic speakers! They share how lifestyles and obligations shape their investment strategies. One leans toward the exciting world of cryptocurrency, while the other focuses on personal business growth. Discover the importance of self-investment and the concept of a financial safety net. They also explore the emerging potential of Web3 technologies. Tune in for insights that could inspire your own financial decisions!
Dec 14, 2021 • 8min
Bored Ape Yacht Club is A Masterclass In Marketing #1945
Dive into the world of Bored Ape Yacht Club and discover why it’s a marketing marvel! Uncover how community engagement and exclusivity drive a billion-dollar valuation. Learn the significance of targeting a broad addressable market and the role of celebrity endorsements. Explore the financial dynamics of NFTs and how ownership enhances community connections. With plans for a physical clubhouse and notable partnerships, BAYC sets the stage for the future of marketing in the digital realm!
Dec 13, 2021 • 6min
5 Reasons Why Your Funnel Is Not Converting #1944
Discover why your marketing funnel might be falling flat! The hosts delve into five key reasons, including confusing page designs and insufficient revenue per conversion. They emphasize the need for creativity in your marketing and the pitfalls of rushing sales. Plus, learn how a more compelling offer can significantly boost your conversion rates. Tune in for actionable insights that can transform your approach to funnel optimization!
Dec 12, 2021 • 6min
Where to Find Competitors’ Affiliate Partnerships #1943
Discover how to tap into your competitors' affiliate partnerships and boost your marketing success! The hosts delve into using Google to uncover these programs and explore why affiliate marketing remains crucial in today's digital landscape. Learn the advantages of leveraging rival talent to enhance your own affiliate efforts. This insightful discussion highlights the power of affiliate marketing in the age of influencers, making it a must-listen for anyone looking to elevate their strategy!
Dec 11, 2021 • 7min
Why Bosses Should Set High Expectations #1942
Setting high expectations can transform workplace culture and boost overall performance. The speakers emphasize the importance of having a team of high achievers who can motivate one another. They liken businesses to high-performance sports teams, where alignment and accountability among members are critical. High standards not only raise the bar but also attract more talent, creating a thriving environment for growth and success.
