Marketing School - Digital Marketing and Online Marketing Tips

Codie Sanchez, an expert in acquiring and scaling businesses, shares her blueprint for success. She discusses the pathway to financial freedom by buying established businesses rather than starting from scratch. Codie highlights the importance of diverse income streams for stability, especially in today's economy. She also addresses navigating current investment risks while emphasizing the value of effective advertising, particularly through LinkedIn, and introduces tools like ShipStation for optimizing e-commerce.

Explore how to set your business up for success in the upcoming year. Reflect on what went wrong in the past and learn to prioritize challenges effectively. Discover the power of feedback analysis and task prioritization to boost productivity. Neil and Eric share their favorite tools for self-improvement and time management. Equip yourself with strategies that can drive meaningful growth and decisions in 2022!

This discussion dives into exciting business trends shaping 2022. The rise of Web3 is sparking new opportunities, especially in community-focused businesses. The work-from-home model continues to evolve, driving innovation and remote work solutions. There's a notable shift towards strategic partnerships and acquiring existing businesses, making entrepreneurship less intimidating. Plus, decentralized autonomous organizations (DAOs) are emerging as a new player in the business landscape, reshaping traditional job roles.

Discover the art of cultivating long-term relationships that can drive sustained profits. Neil and Eric reveal how shifting perspectives on connections can unlock new opportunities. They share personal examples of success through public speaking, hosting dinners, and networking with like-minded individuals. Learn why genuine relationships are essential for long-lasting success in both life and business!

Discover the intriguing world of hosting dinners as a branding strategy. Personal experiences highlight how these gatherings foster deep connections and encourage networking, especially for introverts. While one host champions the benefits for branding, the other shares skepticism about their impact on business growth. Tune in to explore how intimate meals can elevate your brand presence and create lasting relationships.

Discover how to throw a standout mastermind event! Learn why diverse participation enhances relationships and learning. Hear tips on crafting engaging activities that stimulate interaction and retain attention. The importance of themes in guiding discussions and creating intimacy is emphasized. Plus, insights on balancing experience levels for optimal networking make hosting simpler and more effective. Ready to elevate your event game?

Discover the key business lessons learned in 2021, from the intricacies of successfully integrating acquisitions to the importance of building strong relationships. Tune in for insights on how the rise of Web3 is reshaping traditional hiring practices. Plus, learn why focusing on sales is crucial for success in today's evolving landscape.

Dive into the power of community-based marketing strategies and discover how online communities shape brand perceptions. Learn how engaging with platforms like Reddit can unveil innovative product ideas and market needs. Explore the evolution of startup development, emphasizing the significance of prioritizing problems and co-building solutions with community input. This discussion highlights the potential for deeper connections to drive feedback and foster collaboration in product development.

Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode of Leveling Up, Eric talks with Jaleh Rezaei, CEO and co-founder of Mutiny. In our conversation, she explains how her talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. Tuning in you’ll learn about the inner workings of Mutiny and what you can expect when you sign up. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] Get to know today’s guest Jaleh Rezaei, the CEO & Co-founder of Mutiny. [00:53] Jaleh’s journey and how she co-founded Mutiny. [03:51] How Mutiny differs from other customer data platforms on the market. [06:04] How Mutiny can advise customers on actionable steps to drive conversion and personalization. [08:18] The playbook that Mutiny offers its users and how it benefits the customers. [10:26] Examples of how customers are using Mutingy to drive inbound conversion and target account-based marketing (ABM).  [11:28] How Mutiny can make landing pages adapt to the wiki use case and why that’s so useful. [12:49] Examples of the outsized impact that small changes can have on conversions. [13:19] The unexpectedly simple elements that shape personalization. [17:46] How Mutiny generates content from a baseline webpage, like the customer's landing, pillar, or solutions pages. [18:57] A breakdown of Mutiny’s ideal customer. [20:34] Mutiny’s plans for future outbound integrations.  [21:17] Hear about Jaleh’s favorite business book Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration. [21:53] Discover Jaleh and her team's favorite tools: MadKudu and Segment. [22:41] That’s it for today! [22:50] Subscribe, hit the bell button, and let Eric know your thoughts in the comments.   Resources From The Interview:     Jaleh Rezaei   Mutiny   Try out the Mutiny Demo: https://demo.mutiny.com/ Gusto Notion Amplitude Livestorm Qualtrix Must-read book: Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover key insights from 2021 that can elevate your business game. Learn why hiring individuals with proven success is a game changer. Dive into the flywheel concept and its impact on growth. Explore the significance of generating sales beyond traditional marketing channels. These lessons emphasize patience and strategic planning for lasting success.