Marketing School - Digital Marketing and Online Marketing Tips Greg Isenberg’s #1 Growth Lever for 2022: Community #1953
Dec 23, 2021
Dive into the power of community-based marketing strategies and discover how online communities shape brand perceptions. Learn how engaging with platforms like Reddit can unveil innovative product ideas and market needs. Explore the evolution of startup development, emphasizing the significance of prioritizing problems and co-building solutions with community input. This discussion highlights the potential for deeper connections to drive feedback and foster collaboration in product development.
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Unbundling Subreddits
- Find a fast-growing subreddit with over 40,000 subscribers using tools like redditlist.com.
- This helps identify trending topics and potential product ideas.
Joining and Engaging
- Immerse yourself in the chosen subreddit, spending 1-2 hours daily to understand community dynamics.
- Observe resonating posts, ask and answer questions, share links, and make genuine connections.
Identifying Needs
- Identify recurring themes and problems within the subreddit that a startup could address.
- Focus on recommendations, complaints, and pain points to uncover potential product opportunities.