Marketing School - Digital Marketing and Online Marketing Tips Buy > Build: Codie Sanchez’s Blueprint to Find, Buy and Scale Great Businesses #1960
Dec 30, 2021
Codie Sanchez, an expert in acquiring and scaling businesses, shares her blueprint for success. She discusses the pathway to financial freedom by buying established businesses rather than starting from scratch. Codie highlights the importance of diverse income streams for stability, especially in today's economy. She also addresses navigating current investment risks while emphasizing the value of effective advertising, particularly through LinkedIn, and introduces tools like ShipStation for optimizing e-commerce.
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Private Equity Power
- Private equity comprises the largest group of billionaires, highlighting the power of financial leverage.
- This lever has been historically powerful, combining capital with code for maximum impact.
Moral Obligation of Wealth
- Focus on getting rich, but also have a moral obligation to help others.
- Pulling others up is crucial for societal stability.
Buy a Business
- Buy a business within 90 days, focusing on transactions under $5 million for faster closing.
- Smaller deals close faster, so start small and scale up.