Marketing School - Digital Marketing and Online Marketing Tips Key Business Lessons That Neil Learned In 2021 #1952
Dec 21, 2021
Discover key insights from 2021 that can elevate your business game. Learn why hiring individuals with proven success is a game changer. Dive into the flywheel concept and its impact on growth. Explore the significance of generating sales beyond traditional marketing channels. These lessons emphasize patience and strategic planning for lasting success.
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Hiring for Success
- Hire someone who has successfully done the target job twice before, not just once.
- Look for candidates with multiple promotions for that role, indicating consistent performance.
Flywheel Effect
- Business growth is driven by a flywheel effect, especially word-of-mouth, not just marketing channels.
- Established companies like IBM demonstrate this with spin-offs generating substantial revenue despite low brand awareness.
Non-Traditional Sales
- Explore non-traditional sales channels like partnerships and outbound sales for both B2B and B2C.
- Companies like Vivint demonstrate success with methods like door-knocking and strategic partnerships.