Marketing School - Digital Marketing and Online Marketing Tips Bored Ape Yacht Club is A Masterclass In Marketing #1945
Dec 14, 2021
Dive into the world of Bored Ape Yacht Club and discover why it’s a marketing marvel! Uncover how community engagement and exclusivity drive a billion-dollar valuation. Learn the significance of targeting a broad addressable market and the role of celebrity endorsements. Explore the financial dynamics of NFTs and how ownership enhances community connections. With plans for a physical clubhouse and notable partnerships, BAYC sets the stage for the future of marketing in the digital realm!
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BAYC Community Strength
- Bored Ape Yacht Club's community is incredibly strong, demonstrated by people waiting hours for merchandise and yacht parties.
- Eric Siu waited 5 hours, lied to get into a yacht party, and even bought lunch for people in the merch line.
Big TAM, Big Success
- Bored Ape Yacht Club turned simple graphics into a billion-dollar brand.
- This highlights the importance of a large total addressable market (TAM).
Target a Large TAM
- Don't just focus on marketing; choose a large total addressable market (TAM).
- Capturing 1% of a huge market is easier than 100% of a small one.