Marketing School - Digital Marketing and Online Marketing Tips

How Eric Is Preparing for 2022 #1951

Dec 20, 2021
Dive into the intriguing rituals Eric uses to prepare for the new year! Discover the importance of an annual letter to his team and the impact of the OKR methodology on planning. Learn how Eric fosters connections among his leadership team and utilizes the Start Stop Key exercise for effective collaboration. He also shares why creating space to wind down is crucial before setting fresh goals. It's all about blending introspection with strategic planning for a successful year ahead!
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ADVICE

Blended Planning

  • Apply a blended approach to business planning, using elements from different methodologies.
  • Consider books like "Traction", "Measure What Matters", and "The Three Hag Way" for inspiration.
ADVICE

Leadership & Goal Setting

  • Facilitate connections and mastermind with your leadership team to address their problems.
  • Encourage cascading goal setting from company objectives down to individual OKRs.
ADVICE

Annual Letter & SSK

  • Write an annual letter to your team reflecting on the past year's achievements and future goals.
  • Implement the "Start, Stop, Keep" (SSK) exercise with your team to refine processes.
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