Marketing School - Digital Marketing and Online Marketing Tips Should You Outsource Your Marketing In Today's Climate? #1948
Dec 17, 2021
The discussion highlights the importance of marketing outsourcing based on business size. Small businesses benefit significantly from outsourcing, while larger companies may find a hybrid approach more effective. Neil and Eric emphasize when to utilize marketing agencies and share practical platforms for hiring professionals. They unpack strategies to increase marketing efficiency as businesses grow, making it clear that a tailored approach to marketing can lead to better outcomes.
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Outsource Marketing for Small Businesses
- Outsource marketing if you're a small business due to high employee costs and difficulty finding skilled individuals.
- Hire an agency for better cost-efficiency and results.
Balancing In-House and Outsourced Marketing
- Larger companies should have internal marketing staff to manage efforts and understand their products deeply.
- Supplement internal teams with agencies or contractors for specialized needs or faster execution.