Marketing School - Digital Marketing and Online Marketing Tips

In episode #2036, we talk about how Snap is sharing ad revenue, and the future this heralds. While content creators and social media platforms feed off of each other, it is mostly the platforms that make the money from monetizing content. Snap is changing this, and we talk about how creators will stop gravitating to platforms that don’t fall in line. We also speak about how things will continue to become more democratized with the advent of Web3. Tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Snap is Sharing Ad Revenue, Here's What Will Happen Next. [00:26] Why platforms and creators need each other.  [01:00] The model Facebook uses to take most of the ad revenue. [01:10] How Snap is starting to share revenue with content creators. [02:18] Transitioning to a decentralized and democratic Web3 model. [04:29] That’s it for today. [04:30] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   Snapchat Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below   Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover the rising trend of using influencers in advertising. Learn how filming video ads with these key figures can significantly boost conversions. Explore creative collaboration techniques and find out which influencers have successfully driven sales. This engaging discussion reveals effective strategies for maximizing impact through influencer partnerships.

Boosting your website traffic can be simpler than you think! Discover the power of push notifications to keep your audience engaged. Consistency is key, even when your audience is small. Collaborate with others to refine your style and expand your reach. Plus, building a social media ring can create a supportive network for sharing content. Implement these strategies daily to see compounding results over time!

Dive into the world of GIFs as the next big thing for product screenshots. Discover why they outperform traditional videos with their quicker delivery and enhanced user experience. Learn what A/B testing reveals about GIFs in e-commerce. There's also an intriguing revelation about what truly drives conversions that might surprise you! Plus, get tips on how to create your own GIFs and elevate your marketing game.

Discover how to successfully redesign your website while keeping your traffic intact. Learn essential strategies like adjusting your site's structure and optimizing loading speed. The importance of preserving SEO keywords is highlighted, along with common mistakes to avoid during the transition. Gain insights from real client experiences to ensure a smooth redesign process.

Discover how SEO is evolving beyond traditional search engines like Google and infiltrating platforms like Amazon and Airbnb. The discussion highlights the significance of brand recognition and user trust in this new landscape. Insights about Web3 and privacy in search strategies reveal how marketers must adapt. The future of SEO now involves optimizing for diverse shopping experiences across various platforms.

In episode #2030, Neil and Eric reveal the terrifying trend they are seeing in digital marketing and what to do about it. We’re entering a period where digital monopolies no longer have the same amount of sway and power to determine market success. Instead, brand recognition is becoming the most important indicator for marketing success. Tune in to find out how this is changing the digital marketing landscape and why this trend could have an alarming impact on your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Terrifying Trend We Are Seeing In Digital Marketing. [00:30] The trend we’ve noticed: people are becoming less reliant on platforms and more reliant on brands. [01:10] How brands help you become less reliant on platforms. [02:27] How to build a good brand. [02:54] Why, if you don’t build a brand, you won’t win. [03:25] The four forms of leverage: code, capital, labor, and media. [04:22] Digital marketing is becoming increasingly challenging and why that’s a good thing. [05:04] That’s it for today! Don’t forget to rate, review and subscribe! [05:13] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:     Zero to One: Notes on Startups, or How to Build the Future   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2029, Neil and Eric take a look at 5 quick CRO wins that you can implement easily and quickly. There are lots of quick and easy ways to increase your CRO, whether it’s adding PayPal as a checkout option or allowing multiple sign-in options. Tune in to learn what else you could be doing to increase your CRO! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Top 5 Quick CRO Wins. [00:30] Why you need to add PayPal as a checkout option. [00:43] Other payment methods and landing page tools to increase CRO. [01:20] How to use a two-step checkout. [01:36] Why exit and entrance pop-ups are beneficial for CRO. [02:15] How using sign-ins with platforms like Google and LinkedIn can boost CRO. [02:34] That’s it for today! Don’t forget to rate, review and subscribe! [02:42] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2028, Neil and Eric talk about how to build an amazing marketing team. Recruiting and hiring good workers can prove very challenging in the current market, but that doesn’t mean you are out of options when it comes to building an exceptional marketing team. Tune in to find out how you can find, recruit, and retain the best workers for your company! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build an Amazing Marketing Team. [00:35] Neil’s strategy for how to find and hire exceptional marketing talent. [02:00] Some of the practical questions you can pose to your network. [01:58] The kind of skills you should look for in potential marketing managers. [02:44] Why you should hire someone who is a skilled recruiter. [03:56] That’s it for today! Don’t forget to rate, review and subscribe! [04:11] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention then there are several things that could be causing it, from your positioning to your customer service. Tune in to find out how to identify what is causing more churn than you’d like and how to turn things around! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Drastically Improve Customer Retention. [00:30] A summary of our definition for customer retention. [01:11] The recommended metrics for customer retention in B2B and SaaS businesses. [01:36] Seven Powers, the concept of switching costs, and how they help retention. [02:27] How communicating with customers and finding out about their needs can improve retention. [03:02] How to use LinkedIn to improve customer retention through your hires. [03:20] Why you need to do continual customer development to ensure retention. [04:18] Why product customer fit and positioning are essential for retention. [06:16] That’s it for today! Don’t forget to rate, review and subscribe! [06:26] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   7 Powers: The Foundations of Business Strategy Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.