Marketing School - Digital Marketing and Online Marketing Tips How SEO Will Change In The Future #2031
Mar 11, 2022
Discover how SEO is evolving beyond traditional search engines like Google and infiltrating platforms like Amazon and Airbnb. The discussion highlights the significance of brand recognition and user trust in this new landscape. Insights about Web3 and privacy in search strategies reveal how marketers must adapt. The future of SEO now involves optimizing for diverse shopping experiences across various platforms.
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SEO Everywhere
- SEO is expanding beyond Google to platforms like Amazon, Airbnb, and even voice devices.
- This means optimizing content for visibility wherever people search, not just traditional search engines.
Beyond Google
- Google's dominance is waning due to diversifying attention and potentially inferior user experiences compared to alternatives like DuckDuckGo.
- Great products that capture attention will ultimately win, as seen with DuckDuckGo's growth.
Brand Building for SEO
- Focus on building a strong brand, product, and service to improve SEO.
- Users tend to click on trusted brands, which influences search rankings.