Marketing School - Digital Marketing and Online Marketing Tips Why GIFs Are the Future of Product Screenshots #2033
Mar 13, 2022
Dive into the world of GIFs as the next big thing for product screenshots. Discover why they outperform traditional videos with their quicker delivery and enhanced user experience. Learn what A/B testing reveals about GIFs in e-commerce. There's also an intriguing revelation about what truly drives conversions that might surprise you! Plus, get tips on how to create your own GIFs and elevate your marketing game.
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GIFs over Videos
- Use GIFs for product screenshots instead of videos.
- GIFs load faster and offer a better user experience, especially on slower connections, without significantly impacting conversions.
GIFs vs. Images vs. Videos
- Neil Patel's team A/B tested GIFs and videos against still images on e-commerce sites.
- GIFs and videos outperformed images, but GIFs offered a better loading experience.
Instant Gratification with GIFs
- GIFs offer instant value, like social media, providing quick dopamine hits.
- Fast loading times and instant gratification are crucial for user engagement.