Marketing School - Digital Marketing and Online Marketing Tips

Neil shares his insights after responding to over 75,000 comments. He emphasizes how this engagement deepens relationships with his audience. Listeners learn practical tips for prioritizing responses and leveraging comments to generate content ideas. Anecdotes reveal the effort behind meaningful interactions and the sense of community built through thoughtful engagement. Tune in to understand the power of connection in digital marketing!

In episode #2045, Neil and Eric talk about whether personality tests actually help you pick the right marketers. Personality tests are great for a lot of things. They help you identify traits that team members might have in common while also better understanding one another’s strengths and weaknesses. Learn about the personality tests that Neil and Eric use and why personality tests aren't necessarily the best way to find good marketers. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Do Personality Tests Actually Help You Pick the Right Marketers. [00:30] Some of the personality tests that are out there and which ones we use. [01:32] Why personality tests are great for team cohesion. [01:42] Why personality tests aren’t necessarily well equipped to determine whether someone will be a good marketer. [04:44] That’s it for today! Don’t forget to rate, review and subscribe! [04:48] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   PrincipleYou PrincipleUs Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

For decades the music industry has been wildly imbalanced, with only a fraction of the 40-billion-dollar industry going towards musicians. Today’s guest is on a mission to disrupt the status quo and give fans the power to directly participate in the careers of their favorite artists. Many of our listeners will be familiar with Justin Blau, also known as 3lau, a famous DJ, electronic dance music producer, and the CEO and co-founder of Royal, a music investment platform that allows fans to easily invest in artists and earn royalties alongside them. As part of our NFT compilation series, we sat down with Justin to discuss his new company, the Web3 space, and why he is so excited about it. In our conversation, Justin breaks down his journey, from studying finance to dropping out to pursue his fast-growing DJ career, to founding Royal. He unpacks some of the lessons he’s learned, why he never expected to sell his NFT for 11.7 million dollars, and some of the challenges Royal is expected to face as it grows. He also talks about the siloed nature of the Web3 space, why he believes in Web2.5, and the importance of adjusting your perspective and staying in touch with the needs and wants of the mainstream. Be sure to tune in to this fascinating conversation on the possibilities of Web3, the music industry, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau. [00:20] Introducing today’s guest: CEO and Co-Founder of Royal, and well-known DJ, and electronic dance music (EDM) producer, Justin Blau, also known as 3lau. [01:04] How Justin co-founded Royal and how it allows fans to invest in musicians they love. [01:41] Justin’s unique journey from studying finance and being a DJ to co-founding Royal. [03:53] How the music industry makes money, the disproportionately small amount that currently goes to artists, and how Royal disrupts that model. [04:51] An overview of Justin’s past and upcoming NFT projects. [06:21] Some of the biggest challenges that Royal will be facing as they grow. [06:35] Why Justin refers to Royal as a Web2.5 platform.  [07:46] How Justin balances being a musician and a startup co-founder. [08:57] Justin’s insights into Web3 and how the insularity of the industry sometimes results in people losing perspective of what the mainstream world wants. [10:31] How Justin put together an exceptional team for his startup. [11:22] An overview of how Justin went about selling his NFT for 11.7 million dollars. [13:01] How Royal is currently being marketed and why most of its growth has been organic. [14:14] Resources to better understand Web3 and NFTs, and why Justin refers to them as limited digital assets. [15:12] The time it took Justin to grow his reach at the start of his music career.  [17:08] Justin answers our rapid-fire questions! Learn about his favorite business book, favorite business tool, and more. [18:03] That’s it for today; Don’t forget to rate, review and subscribe! [18:03] Go to https://marketingschool.io/live to learn more.   Links Mentioned in Today’s Episode:   Justin Blau on LinkedIn 3lau on Twitter 3lau on Instagram 3lau on Facebook 3lau Royal Oura Ring Oculus The Intelligent Investor Rev Ed.: The Definitive Book on Value Investing Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2043, Neil and Eric break down which Super Bowl Ads won, according to YouTube. Adverts during the Superbowl can get pretty crazy. They also have big budgets and can afford appearances by A-list celebrities like Scarlett Johansen. Tune in to learn why creativity is always the X-factor in advertising and how you can gain affordable access to celebrities and integrate it into your marketing. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Which Super Bowl Ads Won, According to YouTube. [01:15] Hear about the top three adverts that received the most views. [02:04] Why original ideas do so much better as adverts than a boring rehash of the same type of thing. [02:55] How celebrity appearances can boost views and conversions and how you can affordably integrate a celebrity into your marketing. [03:45] Why creativity is the X factor for successful adverts. [04:08] That’s it for today! Don’t forget to rate, review and subscribe! [04:13 ] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Cameo Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover how TikTok is revolutionizing shopping habits with its engaging short videos. The hosts share personal anecdotes of purchases driven by the app's unique storytelling. With impressive statistics in hand, they discuss how influencer marketing and direct shopping links create a new consumer experience. Get ready to rethink how you buy online!

In episode #2041, Neil and Eric break down 5 tips to future-proof your content marketing career from AI. When it comes to your marketing career, AI may seem intimidating, but it doesn’t need to be the enemy. Tune in to learn how to leverage AI so you can spend more time being creative and promoting your content! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Tips To Future-Proof Your Content Marketing Career From AI. [00:27] How to use AI tools to speed up your content creation. [01:05] Why AI is unlikely to replace human creativity. [01:26] Find ways to remain inspired and feed your creativity. [02:21] Focus on the visual aspects of your marketing. [02:55] How to embrace AI tools and augment yourself. [03:35] Focus on other aspects of the process rather than just creating content. [04:15] That’s it for today! Don’t forget to rate, review and subscribe! [04:21] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2040, Neil and Eric talk about 6 ways digital marketers must change. We’ve seen a lot of developments in digital marketing over the past ten years. In our conversation, we discuss how to adapt as a digital marketer in today’s media landscape, and how to continue to evolve your craft and your business. Tuning in you’ll learn about the importance of delegation, recruitment, why you should always be experimenting, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 6 Ways Digital Marketers Must Change. [00:30] Why digital marketers need to adapt and learn how to use AI. [01:04] The importance of mastering the art of delegation and recruiting. [01:59] How to experiment as a marketer and why it’s important. [03:10] The concept of omnichannel and how to hit the best channels. [03:55] Why you need to be discerning about the marketing information and advice that is currently out there. [04:51] The importance of doing your own research. [05:18] The blue ocean strategy and why it’s about thinking long term.  [06:20] That’s it for today! Don’t forget to rate, review and subscribe! [06:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Jasper AI Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover why video content is triumphing over text, despite Google's preference for written material. Uncover how Google is now indexing videos and podcasts effectively. Engage audiences on a deeper emotional level with video, leading to higher interaction rates. Explore the changing consumption habits influenced by major names in the industry. This discussion dives into the evolving landscape of media and how it impacts your marketing strategy.

In this discussion, the hosts delve into why certain aspects of SEO will remain unchanged. They emphasize the lasting value of compelling headlines and fresh content. The importance of keywords is reiterated as a constant in SEO strategy. Engagement metrics are highlighted as vital indicators of content quality. User experience continues to shape how SEO is approached, with Google focusing on user metrics to enhance site performance. Tune in for insights on adapting while sticking to core principles!

Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week on the show Eric gets together with Justin Kan (Cofounder of the mega streaming platform, Twitch, and Cofounder of the new gaming NFT marketplace, Fractal) to talk about his career in Silicon Valley, the most important lessons he’s learned, and how focusing on internal goals have transformed his life. Tune in as we chat with Justin about everything from gaming NFTs, to how he chooses to angel invest, to why he continues to love building startups, and so much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal. [00:21] Introducing today's guest, Justin Kan. [01:15] Justin’s career in Silicon Valley and how he founded Fractal, a gaming NFT marketplace. [02:11] Why Justin predicts that gaming NFTs will be even bigger than streaming gaming. [05:01] An overview of Fractal and how it works. [05:53] Justin’s thoughts on the Web3 revolution and why crypto is the most interesting place to be building. [08:25] How Justin built and launched the Fractal brand. [09:19] Why Justin continues to build start-ups: it’s creative and fun.  [09:58] The long hours that a lot of employees in the crypto space are working and why it’s unsustainable. [11:43] Justin’s dedication to living holistically and consciously and how that informs his decision-making. [13:32] Some of the executive coaches that Justin has worked with over the years. [15:41] Insights into Justin’s experiences at an Ayahuasca retreat and how it changed his life.  [19:29] How to take action and break the everyday patterns of your life. [20:23] The concept of Imposter Syndrome and Justin’s experiences with it for much of his life. [21:56] The trappings of the hedonic treadmill and focusing on external goals. [23:03] The level of internal work and dedication that has helped Justin achieve calm in his life.  [24:19] Justin’s current goals behind his content output. [27:12] How Justin is keeping track of the Web3 space and what he’s most interested in. [28:03] The games that Justin is most excited about. [29:19] The potential use cases for land in the metaverse.  [30:32] Justin’s investments in NFTs and why it’s centered on learning rather than financial gain. [32:58] Justin’s angel investing and what he’s interested in right now. [34:22] An overview of Justin’s current investments in crypto and why he does it through investment funds. [36:29] Some of the daily practices that help Justin get a good start to the day. [37:40] Hear about Justin’s favorite current business tool. [38:31] That’s it for today! Don’t forget to rate, review and subscribe! [38:31] Go to https://marketingschool.io/live to learn more!  Links Mentioned in Today’s Episode:  Justin Kan Justin Kan on Twitter Fractal on Twitter Twitch Fractal Fractal Radio Solana The Sandbox NFT Worlds Decentraland Notion Justin Kan’s Notion Video on YouTube: My Secret Productivity Hacks ft My Real Notion Setup Signal Shogun by James Clavell Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.    Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.