Marketing School - Digital Marketing and Online Marketing Tips Why Video Content is Better Than Text Content, Even Though Google Prefers Text #2039
Mar 19, 2022
Discover why video content is triumphing over text, despite Google's preference for written material. Uncover how Google is now indexing videos and podcasts effectively. Engage audiences on a deeper emotional level with video, leading to higher interaction rates. Explore the changing consumption habits influenced by major names in the industry. This discussion dives into the evolving landscape of media and how it impacts your marketing strategy.
AI Snips
Chapters
Transcript
Episode notes
Prioritize Video Content
- Create video content, even if Google prefers text.
- Video increases engagement and brand building, as seen with Grant Cardone and Gary Vaynerchuk.
Google Indexing and Engagement
- Google indexes podcasts and videos, deciphering topics like SEO from spoken words.
- Despite this, video engagement surpasses text, especially for personal branding.
Cardone's Engagement
- Grant Cardone's video content drives higher engagement than Neil Patel's, despite lower traffic.
- This demonstrates the power of video for brand building and emotional connection.