Marketing School - Digital Marketing and Online Marketing Tips How TikTok Is Changing The Way We Shop. #2042
Mar 22, 2022
Discover how TikTok is revolutionizing shopping habits with its engaging short videos. The hosts share personal anecdotes of purchases driven by the app's unique storytelling. With impressive statistics in hand, they discuss how influencer marketing and direct shopping links create a new consumer experience. Get ready to rethink how you buy online!
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TikTok Purchases
- Neil Patel bought a mini rumble roller after seeing a TikTok video demonstrating its benefits.
- Eric Siu purchased a posture-correcting device after seeing a similar short video ad.
TikTok's Impact on Shopping
- TikTok is changing shopping habits with quick, engaging videos.
- These short videos replace long sales pitches, offering a more efficient sales process.
TikTok User Engagement
- TikTok users are highly engaged, with 84% using it for discovery and 1.5X more likely to buy immediately.
- They are also 2.4X more likely to tag brands after purchasing, showing high engagement.