How to Drastically Improve Customer Retention #2027

[00:20] Today’s topic: How to Drastically Improve Customer Retention.

[00:30] A summary of our definition for customer retention.

[01:11] The recommended metrics for customer retention in B2B and SaaS businesses.

[01:36] Seven Powers, the concept of switching costs, and how they help retention.

[02:27] How communicating with customers and finding out about their needs can improve retention.

[03:02] How to use LinkedIn to improve customer retention through your hires.

[03:20] Why you need to do continual customer development to ensure retention.

[04:18] Why product customer fit and positioning are essential for retention.

[06:16] That’s it for today! Don’t forget to rate, review and subscribe!