Marketing School - Digital Marketing and Online Marketing Tips How to Release a New Redesign Without Affecting Your Traffic #2032
Mar 12, 2022
Discover how to successfully redesign your website while keeping your traffic intact. Learn essential strategies like adjusting your site's structure and optimizing loading speed. The importance of preserving SEO keywords is highlighted, along with common mistakes to avoid during the transition. Gain insights from real client experiences to ensure a smooth redesign process.
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Redesign Best Practices
- Maintain site structure and internal linking during redesigns.
- Prioritize site speed, keywords, URL structures, responsiveness, and browser compatibility.
Redesign Planning Tools
- Use tools like Screaming Frog and UberSuggest to analyze website structure and traffic flow before a redesign.
- Consider content consolidation and upgrades as part of the redesign process.
Importance of Site Structure
- Eric Su saw traffic drop for a client after removing related articles, impacting cross-linking.
- He advises against sweeping changes without considering key links, navigation, and site structure.