The Duct Tape Marketing Podcast

Jay Papasan, a bestselling author and VP at Keller Williams Realty, dives deep into productivity and focus. He shares how small mindset shifts foster clarity and drive transformational results. Expect insights on adopting impactful morning habits and aligning decisions with core values. Jay emphasizes the importance of habit formation, explaining that it takes about 66 days to establish lasting changes. He also discusses the enduring legacy of his book 'The One Thing' and how effective prioritization can propel both personal and professional success.

This episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and a maestro in the realm of sales strategy. We dived into the fascinating world of unconventional marketing tactics and the transformative power of the Dream 100 strategy. In this eye-opening discussion, Amanda Holmes, a trailblazer in sales strategy, reveals the unconventional yet highly effective methods she employed to revolutionize the sales game. As the CEO of Chet Holmes International, Amanda inherited a multimillion-dollar enterprise and doubled its sales by 1176% in the first year. Holmes emphasizes the significance of the Dream 100 strategy, a potent approach that originated from her father's work with billionaire Charlie Munger. By targeting a select group of high-value prospects, Amanda explains how this strategy, rooted in old-school principles, became the fastest and least expensive way to double sales for numerous companies. Amanda's unorthodox approach at trade shows involves walking around with a four-foot billboard strapped to her back. Discover how this attention-grabbing tactic, combined with strategically placed QR codes, became a powerful offline-to-online conversion tool. Uncover the secrets behind Amanda's ability to create a buzz, capture attention, and convert leads seamlessly across different mediums. Key Takeaways: In this episode: Learn how in-person engagement, coupled with digital elements like QR codes, can significantly enhance your sales strategy. Explore the impact of unconventional marketing tactics, such as walking billboards, in creating brand awareness and generating leads. Understand the synergy between offline and online efforts, and how blending traditional and modern strategies can revolutionize your sales approach. Amanda Holmes takes you on a journey into the heart of revolutionary sales strategy. From the Dream 100 concept to walking billboards and QR codes, uncover the tactics that propelled her success in doubling sales and transforming businesses. Embrace the fusion of old-school principles with modern marketing techniques, and revolutionize your sales strategy for unparalleled success in the digital age. More About Amanda Holmes: Connect with Amanda on Instagram - instagram.com/amanditaholmes/?hl=en Visit Chet Holmes International - chetholmes.com/ Get a copy of The Ultimate Sales Machine? - amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158 Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

Kate Bradley-Chernis, a former rock and roll DJ and CEO of Lately.ai, shares her journey from music to marketing. She discusses innovative strategies for cutting through content clutter and the symbiotic relationship between humans and AI in content creation. Drawing from neuroscience, Kate reveals how to enhance audience engagement with collaborative AI tools. Additionally, she tackles the importance of behavioral targeting over demographics and navigates through the complexities of data privacy in the evolving digital landscape.

Seth Godin, a marketing luminary and bestselling author, shares profound insights on strategic marketing. He emphasizes the importance of empathy and long-term thinking in crafting effective strategies. Godin discusses the power of selecting specific customer segments and competition to shape business success. He also highlights the need to ask the right questions for decision-making clarity. Additionally, he advocates for addressing climate change through public awareness and proactive measures. A must-listen for entrepreneurs and marketers!

Ryan Deiss, a serial entrepreneur and founder of DigitalMarketer, shares his wealth of knowledge on scaling businesses effectively. He discusses his latest book, emphasizing the necessity of escaping the 'founder's curse' to increase business value. Deiss reveals the importance of value engines, strategic rhythms, and high-output teams. Listeners learn how to optimize team performance and conduct value engine audits to enhance productivity. His actionable strategies aim to empower entrepreneurs at all stages to build sustainable and thriving businesses.

Hortense le Gentil, a world-renowned executive leadership coach with over 30 years of experience, shares invaluable insights on evolving leadership. She discusses overcoming mental obstacles, shifting from traditional models to empathetic leadership, and the importance of self-awareness. Learn how to embrace authenticity and vulnerability while connecting deeply with team members. With practical exercises and emphasis on personal growth, Hortense empowers leaders to unlock their potential and drive success in today's dynamic landscape.

Tommy Mello is a driven entrepreneur and founder of a $220 million home services business. He shares insights on scaling operations and the core values that foster employee loyalty. Mello emphasizes the significance of effective recruitment and training to build high-performing teams. He also discusses personal branding and the need for marketing strategies that align with business goals. With a focus on exceptional customer experience, he reveals how to attract skilled labor and drive engagement in the evolving home services industry.

Small businesses often struggle with marketing due to a leadership gap, leading to scattered strategies and stagnant growth. Effective marketing leadership is crucial for building a solid foundation, steering clear of reactive trends. A focus on structured strategies and the innovative concept of marketing leadership as a service can facilitate long-term growth. The conversation also highlights the integration of AI while emphasizing the necessity of human oversight to create successful marketing systems.

Nick Bennett, co-founder of TACK and author of "B2B Influencer Marketing," shares his expertise on transforming B2B marketing through authentic creator partnerships. He highlights the shift from traditional marketing to a more human-centric approach, emphasizing the power of micro-influencers and subject matter experts. Bennett discusses the importance of authenticity in influencer collaborations and navigates the challenges of global marketing strategies. He also dives into successful product launches fueled by targeted influencer programs that enhance brand visibility and revenue.

Stephanie Chung, a bestselling author and the first African American woman to lead a private jet company, shares powerful insights on modern leadership. She emphasizes the importance of ally leadership, cultural intelligence, and overcoming unconscious biases. Stephanie discusses the transformative power of empathy and genuine connections in diverse teams. She also highlights the necessity of fostering a psychologically safe workplace to drive inclusion and collaboration, offering practical strategies for today's leaders navigating complex social dynamics.