The Duct Tape Marketing Podcast

In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Gumm, a marketing consultant and the Chief Marketing Officer (CMO) at Gilded Box, a luxury corporate gifting company. He has extensive experience in helping companies break open doors and build lasting relationships through personalized and thoughtful gifting strategies.Through his experience, he reveals the transformative potential of creative gifting in client acquisition, showcasing how agencies can stand out in a crowded market and foster strong, meaningful connections with their clients. Key TakeawaysSteve Gumm, CMO of Gilded Box, emphasizes the power of personalized gifting in marketing, demonstrating how businesses can effectively attract and retain clients through thoughtful and unique gift campaigns. The process involves understanding the client's needs and preferences, designing customized gifts that resonate on a personal level, and leveraging these gifts to build trust and open new opportunities.He explains that successful gifting campaigns are not about the monetary value of the gifts but the thought and personalization behind them. This approach creates memorable experiences that leave a lasting impact on clients, making them more likely to engage and maintain a long-term relationship with you: the business. This episode offers age-old wisdom for businesses looking to enhance their client acquisition efforts through the classic personalized gifting technique.More About Steve Gumm: Connect with Steve Gumm on LinkedIn - linkedin.com/company/gilded-box Visit his Website  -gildedbox.com/ Rate, Review, & Follow on Apple PodcastsIf you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Atiba de Souza, a celebrated marketer known for his expertise in video content and human connections. As the head of a video marketing agency for doctors, Atiba de Souza combines his deep understanding of human relationships with cutting-edge marketing strategies. His entrepreneurial journey, which includes managing gyms, a bakery, and food service companies, provides him with a unique perspective on business and marketing.During our insightful conversation, we discussed the emerging concept of 'intelligent content splintering' and explored how repurposing video content can maximize your marketing efforts. Atiba de Souza shared his systematic approach to breaking down long-form videos into engaging short-form content that resonates with different audience segments. We also discussed the role of AI in enhancing the efficiency of content creation and repurposing, as well as the importance of authenticity in video marketing.Key Takeaways'Splintering' is the new 'Repurposing'.Atiba de Souza emphasizes the transformative power of intelligent content splintering. He explains that understanding your audience's needs and preferences is crucial in identifying which parts of a long-form video will resonate with them. By focusing on these key segments, agencies can create impactful short-form content that drives engagement and builds trust.He also highlights the role of AI tools in streamlining the content repurposing process. These tools can assist in formatting and structuring content for various platforms, ensuring that the repurposed content maintains its relevance and appeal across different channels. However, he stresses that a deep understanding of content theory and strategy is essential for effectively utilizing AI.'Authenticity' as he calls it. An overused but essential concept, is a central theme in his approach to video marketing. He believes that being genuine and relatable on camera is more important than striving for perfection. This authenticity helps build a strong connection with the audience, fostering trust and credibility.Finally, he underscores the importance of having a structured editorial calendar for content creation. By planning and batching video production, marketers can ensure a consistent flow of high-quality content that aligns with their overall marketing strategy. This approach not only simplifies the content creation process but also enhances its effectiveness in reaching and engaging the target audience.More About Atiba de Souza: Connect with Atiba de Souza on LinkedIn - linkedin.com/in/atibadesouza/ Visit his Website - clientattractionpros.com/ Rate, Review, & Follow on Apple PodcastsIf you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch, a leading global marketplace for business service providers. Think of it as Yelp for marketing agencies. Her extensive experience in marketing leadership at Clutch have provided innovative tricks into how verified reviews can transform agency success and drive growth.During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. In this episode, Katie Hollar shares compelling success stories and practical strategies for agencies to leverage reviews to attract ideal clients and enhance their reputation. Key TakeawaysKatie Hollar emphasizes the critical role of verified reviews in the B2B service sector. She notes that comprehensive and in-depth reviews help agencies differentiate themselves and build trust with potential clients. With an average review on Clutch stretching around 500 words long, every review reveals detailed insights into the client experience, project deliverables, and outcomes.She discusses the growing trend towards strategic marketing services and the increasing demand for agencies that offer more than just tactical solutions. Verified reviews play a crucial role in showcasing an agency’s ability to deliver strategic value, helping them move from being seen as mere vendors or trend-chasers to trusted advisors.Moreover, she points out that responding to both positive and negative reviews is vital for agencies. Engaging with reviews demonstrates transparency and a commitment to client satisfaction, which can significantly influence prospective clients' decision-making processes.Katie Hollar's insights underscore the power of verified reviews in shaping an agency's success, highlighting that authenticity and detailed feedback are key to building a strong and credible online presence.More About Katie Hollar Connect with Katie Hollar on LinkedIn - linkedin.com/in/katiehollar/ Visit her Website - clutch.co/  Rate, Review, & Follow on Apple PodcastsIf you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Jonathan Gandolf, founder and CEO of The Juice, discusses the debate between gated and ungated content in the ever-evolving landscape of content marketing. He emphasizes the importance of educating and entertaining audiences, highlighting the higher engagement of ungated content. Gandolf also explores the role of AI in content creation and distribution, while advocating for a balance between gated and ungated content for customized experiences and genuine audience interaction.

Josh Elledge, U.S. Navy veteran and founder of UpMyInfluence.com, discusses the transformative power of podcasting for businesses. He emphasizes building valuable relationships through interviews with industry leaders, creating audience-centric content, and monetizing podcasts with sponsorships tailored to audience needs. Podcasting can boost networking, lead generation, and business growth for small business owners.

Seasoned expert Terri Sjodin shares key insights on successful sales presentations, emphasizing persuasive structure, thorough preparation, audience engagement, and adapting to different platforms. Drawing examples from actress Meryl Streep, she highlights the necessity of practice to enhance presentation skills and avoid common pitfalls. By addressing critical aspects and avoiding mistakes like being overly informative instead of persuasive, professionals can elevate their presentation game and drive conversions effectively.

Dynamic entrepreneur Chris Martinez shares his journey of transforming a struggling startup into a multimillion-dollar agency by pivoting to a specialized niche, leveraging technology, building a strong team, and continuous learning. He highlights the importance of managing customer relationships, fostering a positive culture, and staying adaptable in a technologically driven world. The podcast explores AI's role in agency operations, the evolution of digital marketing strategies, and balancing technology with the human touch in agency management.

Caroline Crewe, a pricing strategy expert, discusses common pricing mistakes and the importance of value-based pricing. She emphasizes avoiding cost-plus pricing, understanding customer value perception, and optimizing pricing strategies for profit and customer satisfaction.

Patton Gleason, Founder and CEO of Relay Goods, discusses the power of re-commerce in retail, turning surplus inventory into revenue. He highlights smart inventory solutions, specialized marketplaces, and zero-waste supply chain practices, emphasizing sustainability and profitability for retailers.

Maisie Ganzler discusses implementing sustainable business practices tailored to each industry, emphasizing authenticity over trends. Real-world examples show the impact of genuine change driven by personal passion. Strategies for collaboration with advocacy groups and integrating sustainability for profitability are also explored.