Nathan Barry Archive

In this episode I talk to Justin Moore. Justin is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals.In today’s episode Justin reveals how narrowing in on sponsorship coaching was a huge boost for his business. We talk about him growing multiple audiences between different YouTube channels (he and his wife, April, have well over a million combined followers on YouTube).My favorite part of the episode is when we dive into From Boise, my side project newsletter. Justin breaks down what we’re doing wrong with sponsorships, how we should be selling them, and how there’s quite a bit more to be earned. We also dive into the way he runs his newsletter and how he’s grown it.In this episode, you’ll learn:The differences and similarities between sponsorships and newslettersJustin’s tips for starting your newsletter and getting tractionHow a simple change in Justin’s Twitter headline led to amazing growth for his brandWhy you need to charge your sponsors different amountsLinks & ResourcesDeepak Malhotra: Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and BeyondJustin Moore’s LinksJustin’s websiteJustin's newsletterFollow Justin on TwitterJoin Justin’s group on FacebookJustin’s TikTokJustin is on InstagramCheck out Creator Wizard on YouTubeTrending FamilyAprilJustinTV on YouTube

In this episode I’m joined by Kaya Yurieff. She is the Creator Economy Newsletter writer for The Information. It’s the publication I read when I want to know what’s going on in startups and funding, learn about Spotify’s latest launch, find out what’s going on with Instagram, and things like that.Kaya has a great approach. I love her writing. I love the way she profiles both individual creators and the moves happening from big businesses in the creator space.We talk about her writing process and her system for publishing four days a week. We talk about how they’ve grown the newsletter and what they pay attention to for monetization. We also talk about what it means to be a creator through crises like the pandemic, the social justice issues of the last few years, and now the war in Ukraine.In this episode, you’ll learn:Tips for finding your niche in a crowded fieldHow to get more paid subscribersBenefits of adding visual content to your newsletterHow to balance free content and paid contentLinks & ResourcesEmbeddedKate Lindsay’s post on Embedded: You don't need to post through a crisisKaya Yurieff’s LinksThe Information’s Creator Economy NewsletterFollow Kaya on Twitter

In this episode I talk to Wes Kao, co-founder of altMBA. Her latest startup is called Maven, and it's all about cohort-based courses.Wes is fantastic at course design. Before Maven, she did a bunch of amazing things working with a lot of different creators.We talk about the State Change Method, which is something I use to make my presentations much more interesting. We talk about building an audience on Twitter. We also talk about course design, cohort-based courses, and a lot of other fun things.In this episode, you’ll learn:Tips for writing short-form content that boosts engagementA big advantage Twitter gives you over other platformsHow to know if your content is ready to publishWhy cohort-based courses are so lucrativeLinks & Resources (H5)Seth GodinaltMBAGagan BiyaniWes Kao’s Links (H5)MavenWes’ websiteFollow Wes on TwitterWes’ blog post: Course Mechanics Canvas: 12 Levers to Achieve Course-Market FitWes’ blog post: The State Change Method: How to deliver engaging live lectures on Zoom

On today’s show I’m talking with Brennan Dunn. Brennan is a longtime friend. He's been around since the very early days of ConvertKit. He helped me review pull requests from our very first developers.These days Brennan is an expert in all things email marketing and automation. He’s fantastic at segmenting lists, personalizing content, using Liquid, and other advanced techniques to create a custom experience for subscribers.We talk about some of the ways you can gradually get into automation. We go over some examples of the advanced things Brennan does with Liquid and snippets to create custom experiences for subscribers. We also talk about how you can earn more money from email with these systems, and much more.In this episode, you’ll learn:Strategies for tailoring your website to boost engagement & salesHow to free up more time so you can focus on growing your audienceBrennan’s tips for creating and sharing the right content for your audienceHow to make your repurposed content feel fresh & relevantLinks & ResourcesConvertKitShopify’s LiquidRightMessageBrennan Dunn’s LinksCreate & SellCreator Email Template PackDouble Your FreelancingBrennan’s book: Double Your Freelancing RateMastering ConvertKitFollow Brennan on Twitter

In this episode I talk to Sahil Bloom. This is Sahil’s second time on the show. He’s doubled his audience from an already large number since then, and he’s now a full-time creator.Sahil is someone I’d love to have on the show every six months or every year. He’s putting out incredible content. I’ve probably learned more from Sahil in the last few months than I have from any other person.We talk about Twitter growth, monetization, growing a podcast, and newsletters. I also try to sell him on switching to ConvertKit. You can be the judge of how well I did to convince him.In this episode, you’ll learn:Two game-changing habits that can lead to big resultsHow Sahil categorizes his content for more engagementSahil’s strategies for growing a new podcastHow Sahil monetizes his newsletterLinks & Resources (H5)James ClearShane ParrishThe Generalist (Mario Gabriele)Greg IsenbergThe Tim Ferriss Show, episode 362: Talent Is the Best Asset Class — Graham DuncanSahil Bloom’s Links (H5)Follow Sahil on TwitterListen to Sahil’s podcast, Where It HappensVisit Sahil’s website

On today’s show I talk to Isa Adney, a resident storyteller at ConvertKit.Isa came to ConvertKit as our webinar producer. You get to hear the arc of what she was doing before, how she joined the team, and how it morphed into her current role.Isa is very good at systems. She shares how she uses systems to free up time for creative activities. We also talk about reusing content, and how to create systems and flywheels to make one piece of content work across many platforms.In this episode, you’ll learn:How to connect with popular creators you admireThe best medium for building a relationship with your audienceIsa’s advice for hosting workshops and webinarsHow Isa utilizes systems to create content across multiple mediumsLinks & Resources (H5)ConvertKitConvertKit podcastsDon Hahn: Brain Storm: Unleashing Your Creative SelfKimberly BrooksThe Nathan Barry Show 053: Kimberly Brooks – Taking Intentional Breaks To Reignite CreativityHarlem's Fashion Row (HFR)The Nathan Barry Show 026: Khe Hy – How You Can Do $10,000/Hr WorkConvertKit Creator StoriesIsa Adney’s Links (H5)Follow Isa on TwitterIsa is on InstagramFollow Isa on TikTok

In this episode, I talk to Ellen Hyslop, Co-Founder of The Gist.The Gist is a newsletter all about sports, written entirely by women. Ellen and her co-founders have scaled a massive team to 20 people. They’ve grown The Gist to almost 400,000 subscribers, and they’re earning fantastic revenue from it.Ellen talks about how they grew The Gist in the early days. She also talks about their process of testing, how they launched with a launch party, and a bunch of other things.In this episode, you’ll learn:How to get subscribers when you’re first starting outWhy you need to create a style guide for writing your newsletterTips for growing your newsletter to 400K subscribersWhen niching down can lead to more revenueLinks & ResourcesThe Gist Co-Founder Jacie deHoopThe Gist Co-Founder Roslyn McLartyEllen Hyslop’s LinksThe Gist websiteThe Gist newsletterThe Gist of It podcastFollow Ellen on Instagram

In this episode I talk to Rachel Rodgers. Rachel is an attorney turned business coach. She’s someone I’ve admired and respected for a long time. She helps small business owners understand contracts and the legal side of running a business, and helps them scale their business.Rachel is a lot of fun, and she’s brilliant at business. She’s my hero because of the way that she approaches scaling a massive and successful business, and how she thinks about brand and everything else.On today’s show we talk about why business partnerships are a bad idea. Rachel shares her keys to building a successful membership community, and the benefits of publishing a book. We also talk about why you should take expensive vacations, how to build a great team, and much more.In this episode, you’ll learn:Why offering more products can hurt you in the long runRachel’s clever method for scaling a businessThe relationship between current events and a successful creator businessHow Rachel builds an effective teamLinks & Resources (H5)Nathan Barry: AuthorityDenise Duffield-ThomasConvertKitRachel Rodgers’ Links (H5)Hello SevenThe Hello Seven podcastWe Should All Be Millionaires: The ClubWe Should All Be Millionaires: A Woman’s Guide To Earning More, Building Wealth, and Gaining Economic PowerSmall Business BodyguardFollow Rachel on TwitterRachel is on Instagram

In this episode I talk to Reid DeRamus. He comes from the video streaming world of Hulu, HBO Max, and Crunchy Roll. His background in data analysis helped these companies grow their streaming services.Now he’s taking what he learned into the creator space to help people with their paid newsletters and courses, bringing these growth habits and growth techniques into their solo or small team creator businesses.We spend this episode riffing on business models, and the analytics that you should pay attention to as an individual creator. We also discuss branding, positioning, and local meetups. It’s a fun episode that I think you'll enjoy.In this episode, you’ll learn:Tips for developing your brand and communityReid’s process for curating contentHow to get your work in front of an audienceThe path to over 500K subscribersLinks & ResourcesPatreonWait But WhyCrash Course on YouTubeminutephysics on YouTubeMinuteEarth on YouTubeReid DeRamus’s LinksFollow Reid on TwitterYem

In this episode, I talked to Samir Chaudry. Samir is the co-host of the popular YouTube channel, Colin and Samir. He and his business partner, Colin Rosenblum, have built a really interesting enterprise. It’s been fun getting to know them.We talk about how they built and structure their entire business, and what drives revenue. Then we get into storytelling, and at the end we even talk about designing the perfect day, what’s driving growth on YouTube, and much more.They’ve got a show, they’ve got a newsletter, a bunch of different stuff. It’s a fun story of two people who were shining in a specific niche, took what they learned from that experience, and are serving the broader community with their knowledge and wisdom.In this episode, you’ll learn:How to avoid being overwhelmed as a creatorHow Samir & Colin developed a culture around their contentTips for curating your contentThe journey to over 500K subscribers on YouTubeLinks & ResourcesConvertKitSamir Chaudry’s LinksFollow Samir on TwitterColin and Samir on YouTubeThe Colin and Samir Show on Apple PodcastsThe Colin and Samir Show on SpotifyThe Publish Press newsletterColin and Samir on Instagram