Nathan Barry Archive 062: Ellen Hyslop - Turn Your Pain Points Into a 400K Subscriber Newsletter
5 snips
Feb 28, 2022 AI Snips
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Transcript
Episode notes
The Gist's Origin
- The Gist's idea came from a casual conversation between Ellen Hyslop and her co-founders about sports.
- They realized there was a lack of sports content catering to non-avid fans, especially women.
Beta Testing
- Thoroughly beta test your newsletter with pointed questions about content, design, and tone.
- Use surveys to gather feedback and iterate on your newsletter based on the responses.
Launch Party
- The Gist launched with a party at Shopify's Toronto office, requiring email sign-ups for entry.
- This event, combined with asking attendees to share, quickly gained them hundreds of subscribers.