In this episode, I talk to Ellen Hyslop, Co-Founder of The Gist.The Gist is a newsletter all about sports, written entirely by women. Ellen and her co-founders have scaled a massive team to 20 people. They’ve grown The Gist to almost 400,000 subscribers, and they’re earning fantastic revenue from it.Ellen talks about how they grew The Gist in the early days. She also talks about their process of testing, how they launched with a launch party, and a bunch of other things.In this episode, you’ll learn:How to get subscribers when you’re first starting outWhy you need to create a style guide for writing your newsletterTips for growing your newsletter to 400K subscribersWhen niching down can lead to more revenueLinks & ResourcesThe Gist Co-Founder Jacie deHoopThe Gist Co-Founder Roslyn McLartyEllen Hyslop’s LinksThe Gist websiteThe Gist newsletterThe Gist of It podcastFollow Ellen on Instagram

Ellen Hyslop, Co-founder of The Gist, discusses building a fan-first sports media brand, growth tactics, user onboarding impact on content, ad products, and future plans. Topics include inclusivity, email engagement strategies, revenue generation, event planning, technology backbone, funding journey, and career choices in the media industry.