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A Media Operator
Ellen Hyslop Talks About the Various Stages of Building The Gist
Mar 25, 2024
Ellen Hyslop, Co-founder of The Gist, discusses building a fan-first sports media brand, growth tactics, user onboarding impact on content, ad products, and future plans. Topics include inclusivity, email engagement strategies, revenue generation, event planning, technology backbone, funding journey, and career choices in the media industry.
49:23
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Quick takeaways
- The Gist targets underserved audiences like women's sports fans, LGBTQIA+ community, and BIPOC individuals, aiming to level the playing field in sports industry.
- The Gist enhances user engagement through personalized content, onboarding surveys, and specific sports verticals in newsletters.
Deep dives
The JIST's Approach to Serving Underserved Sports Fans
The JIST, a female-focused sports media brand, aims to level the playing field in sports by targeting underserved audiences such as women's sports fans, LGBTQIA+ community, and BIPOC individuals. The founders, primarily from financial backgrounds, noticed the lack of inclusivity in the male-dominated sports industry, leading them to launch the JIST. With 80% female subscribers, the JIST presents a stark contrast to traditional sports media outlets, catering to an audience often overlooked by mainstream sports coverage.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode