How Did It All Come to Be?

In this episode, I talk to Ellen Hyslop, Co-Founder of The Gist.

The Gist is a newsletter all about sports, written entirely by women. Ellen and her co-founders have scaled a massive team to 20 people. They’ve grown The Gist to almost 400,000 subscribers, and they’re earning fantastic revenue from it.

Ellen talks about how they grew The Gist in the early days. She also talks about their process of testing, how they launched with a launch party, and a bunch of other things.

In this episode, you’ll learn:

• How to get subscribers when you’re first starting out
• Why you need to create a style guide for writing your newsletter
• Tips for growing your newsletter to 400K subscribers
• When niching down can lead to more revenue

Links & Resources

• The Gist Co-Founder Jacie deHoop
• The Gist Co-Founder Roslyn McLarty

Ellen Hyslop’s Links

• The Gist website
• The Gist newsletter
• The Gist of It podcast
• Follow Ellen on Instagram