Craftsmanship and putting in the work are crucial for creating high-quality content.
Translating long-form content to Twitter requires directness, clarity, and a different style.
Building an audience on Twitter offers benefits like real-time feedback, attracting talent, and fostering community.
Deep dives
Craftsmanship and Putting in the Work
Craftsmanship is often overlooked, with people focusing more on the end result. However, putting in the work and honing your skills is crucial for creating rewarding and high-quality content. The listener discusses the importance of craftsmanship and the need to produce amazing content that stands out when opportunities arise.
Translating Content for Twitter
The podcast episode highlights the challenges of translating content from long-form essays or blog posts to Twitter threads. The guest speaker shares their experience of reformulating and restructuring the content to make it suitable for Twitter's unique constraints. They emphasize the need for directness, clarity, and a different style when sharing ideas on Twitter.
Growing an Audience on Twitter
The podcast explores the speaker's experience of growing their audience on Twitter. They discuss the shift from being primarily an operator to also investing in building an audience. The speaker highlights the benefits of having an engaged audience, receiving real-time feedback, attracting talented individuals to their business, and leveraging the platform to share valuable insights and ideas.
Benefits of Building an Audience on Twitter
Building an audience on Twitter offers numerous benefits. It provides a way for content creators, entrepreneurs, and businesses to connect with like-minded individuals who share the same interests. By sharing valuable ideas, thought processes, and industry insights, an audience can be nurtured and community can be fostered. Such engagement allows for interaction, feedback, and potential collaborations. Furthermore, having a platform and audience opens up opportunities to attract talented individuals interested in joining a team or organization with a shared vision and high standards of work.
Cohort-Based Courses: Combining Online Learning and Community
Cohort-based courses are a new and distinct form of online learning. They differ from traditional massive open online courses (MOOCs) in their focus on community and interactivity. These courses have a set start and end date, with a specific group of students learning together. The emphasis is on active learning, where students not only consume content but also actively participate, collaborate, and provide feedback. This community aspect is the key factor that sets cohort-based courses apart, making them more engaging and valuable. Instructors can charge significantly higher fees for these courses, as students are willing to pay for the interactive learning experience and the chance to connect with like-minded individuals.
In this episode I talk to Wes Kao, co-founder of altMBA. Her latest startup is called Maven, and it's all about cohort-based courses.
Wes is fantastic at course design. Before Maven, she did a bunch of amazing things working with a lot of different creators.
We talk about the State Change Method, which is something I use to make my presentations much more interesting. We talk about building an audience on Twitter. We also talk about course design, cohort-based courses, and a lot of other fun things.
In this episode, you’ll learn:
Tips for writing short-form content that boosts engagement
A big advantage Twitter gives you over other platforms
