The Benefits of Going the Audience Really Resonates

In this episode I talk to Wes Kao, co-founder of altMBA. Her latest startup is called Maven, and it's all about cohort-based courses.

Wes is fantastic at course design. Before Maven, she did a bunch of amazing things working with a lot of different creators.

We talk about the State Change Method, which is something I use to make my presentations much more interesting. We talk about building an audience on Twitter. We also talk about course design, cohort-based courses, and a lot of other fun things.

In this episode, you’ll learn:

• Tips for writing short-form content that boosts engagement
• A big advantage Twitter gives you over other platforms
• How to know if your content is ready to publish
• Why cohort-based courses are so lucrative

Links & Resources (H5)

• Seth Godin
• altMBA
• Gagan Biyani

Wes Kao’s Links (H5)

• Maven
• Wes’ website
• Follow Wes on Twitter
• Wes’ blog post: Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit
• Wes’ blog post: The State Change Method: How to deliver engaging live lectures on Zoom