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Investing in an Audience
For the first 13, 14 years of my career, i did not invest in an audience. So this whole a investing in an audience things is fairly new for me as some one who has always fokust on being an operator. And how does it tie back to groaned mavin, yeh, i see that contentration for me right now is about two % of my time. But seeing the traction goggen was able to help generate for our business through twitter really helped me see the power of a distribution channel.