The power of storytelling for creators and how it can inspire and connect with others in the community.
The importance of networking and building connections with creators who inspire you, and the value of genuine appreciation for their work.
The transition of Isa Adney from being a webinar producer to a storyteller, highlighting the significance of adapting and finding a role that aligns with one's passion and skills.
Deep dives
The Power of Storytelling in Overcoming Obstacles
In this podcast episode, the importance of storytelling for creators is emphasized. It is discussed how stories can serve as a gateway to understanding the challenges and struggles faced by creators, providing inspiration and motivation to persevere. The podcast features an interview with Isa Adne, a resident storyteller, who shares her personal journey and how she uses systems to free up more time for creative activities. The conversation also delves into the concept of reusing content and creating systems and flywheels to effectively reach a broader audience. Overall, the episode highlights the power of stories and how they can impact and connect with others in the creator community.
Building Connections and Networking with Interesting Creators
The podcast episode delves into the importance of networking and building connections with creators who inspire and interest you. It explores how genuine appreciation for someone's work can create opportunities for collaboration and interviews. The host shares personal experiences, including encounters with well-known creators like John Musker and Zack Knighton, and emphasizes the significance of reaching out to creators who may not be as widely recognized, but still have valuable insights and stories to share. The episode highlights the value of having a clear mission and purpose when connecting with creators and how shared interests and genuine admiration can facilitate meaningful connections.
Transitioning from Webinar Producement to Storytelling
The podcast episode delves into the transition of the host, Isa, from being a webinar producer to a storyteller. It discusses how Isa's background in writing, teaching, and being an on-screen personality contributed to her shift into storytelling. The episode explores how Isa's passion for storytelling led her to join the ConverKit team and create a systematic approach to storytelling. It highlights the importance of being able to adapt and evolve in one's career and the impact of finding a company that aligns with one's values and mission. Overall, the episode showcases Isa's journey and the process of finding fulfillment in a role that allows her to utilize her creative skills and passion for storytelling.
The Power of Video Connection
Video allows people to feel a deeper connection with others. It creates a sense of magic and intimacy that can transform how people perceive and relate to each other. This connection applies to both personal interactions, where being on camera can change how celebrities and viewers interact, as well as in the online world with vloggers building strong connections with their audience. Incorporating video into businesses and personal branding can be scary, but the benefits of deepening connections make it worth considering.
Tips for Successful Workshops
For those interested in conducting workshops, there are a few key tips to ensure success. First, watch and study as many workshops as possible to understand what works and what doesn't. Consider both good and bad examples and learn from all industries. Second, don't be afraid to find and embrace your own style. Authenticity and connecting with participants are crucial. Finally, consider your sales strategy and align it with your business goals. Building genuine connections and adding value is vital, and workshops can be a powerful way to achieve both.
On today’s show I talk to Isa Adney, a resident storyteller at ConvertKit.
Isa came to ConvertKit as our webinar producer. You get to hear the arc of what she was doing before, how she joined the team, and how it morphed into her current role.
Isa is very good at systems. She shares how she uses systems to free up time for creative activities. We also talk about reusing content, and how to create systems and flywheels to make one piece of content work across many platforms.
In this episode, you’ll learn:
How to connect with popular creators you admire
The best medium for building a relationship with your audience
Isa’s advice for hosting workshops and webinars
How Isa utilizes systems to create content across multiple mediums
