Consistent learning habits and daily writing contribute to successful content creation.
Strategic post scheduling boosts audience engagement and sustains growth across platforms.
Engaging with followers on Twitter and leveraging viral threads can greatly increase newsletter subscribers.
Deep dives
Generating Consistent Value through Content Repurposing
Creating amazing ideas consistently is challenging, with usually just one brilliant idea per week. By repurposing old content from a different angle, it can drive value and maintain consistency within content creation. This method allows creators like Sawhill Bloom to double their audience and transition to full-time creation successfully.
Developing Daily Consistent Consumption and Writing Habits
Establishing daily consumption and note-taking habits supports idea generation. By reading various materials every morning and distilling novel insights, writers like Sawhill leverage consistent learning for content creation. Combining this with a daily writing habit boosts creativity and productivity, leading to effective content creation.
Leveraging Evergreen and Timely Content for Growth
Distinguishing between timely and evergreen content helps in strategic post scheduling. Posting timely content for peak exposure during weekdays and evergreen content on weekends leverages audience engagement. Reposting high-performing older content or creatively repurposing it sustains audience interest and drives consistent growth across platforms like Twitter and newsletters.
Building Affinity Through Personal Engagement
Sharing personal pictures on Twitter not only satisfies individual vanity but also helps in fostering a sense of connection and community. By actively engaging with followers through open direct messages (DMs) and replying to their tweets, a deeper level of affinity is created, contributing to the community-building goal. A successful Twitter-to-newsletter funnel strategy, driven by viral tweet threads linking to newsletter sign-ups, has significantly boosted subscriber numbers. Tailoring thread content to tease longer, more in-depth newsletter pieces has effectively attracted subscribers seeking further valuable insights.
Monetization Strategies and Customization Dilemma
Monetizing newsletters through sponsorships from personally endorsed companies has proven lucrative, with sponsor slots generating revenue based on subscriber base growth. The challenge lies in resisting subscription-based models pushed by platforms like Substack, despite their persistent advocacy for paid content. Looking to shift to more customizable platforms like ConvertKit for enhanced branding, personalization capabilities, and diverse business model integration, the creator aims to offer subscribers a more immersive experience while maintaining a free-access focus. Diversifying revenue streams from various creation channels such as podcasts, advisory services, and upcoming SaaS ventures, the creator has surpassed previous income levels post-transition, prioritizing time freedom and fulfillment in his entrepreneurial journey.
In this episode I talk to Sahil Bloom. This is Sahil’s second time on the show. He’s doubled his audience from an already large number since then, and he’s now a full-time creator.
Sahil is someone I’d love to have on the show every six months or every year. He’s putting out incredible content. I’ve probably learned more from Sahil in the last few months than I have from any other person.
We talk about Twitter growth, monetization, growing a podcast, and newsletters. I also try to sell him on switching to ConvertKit. You can be the judge of how well I did to convince him.
In this episode, you’ll learn:
Two game-changing habits that can lead to big results
How Sahil categorizes his content for more engagement
