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064: Sahil Bloom - How To Unlock Growth as a Creator

Nathan Barry Archive

CHAPTER

What Should the Hook Be?

People have a higher likelihood of reading something long on a week end than on a week's ay. I think unless it is highly topical and related to something that the person is trying to learn right then because it's relevant, it's actually hard to get some one to read something longer for him during the week. And so what i've found typically is that those evergreen things do much better when you post them on a weekend morning,. Then if you're posting them into the week, and you're like, hitting a new cycle. Maybe there's something going on a that's different. Like i, i mean, i've posted things that i thought were exceptional on a week day

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